". Wang" two-character domain name open, cause domain name boundary earthquake

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Recently, "Wang" Domain name registration authority, the Zodiac Technology release Notice (http://nic.wang/notice.html), in order to promote the "Wang" more healthy and sustainable development of the domain name to increase Internet access to more high-quality domain names, the Zodiac Registration Bureau decided to Since 3721.html ">2014 year from August 8 to September 12, the two-character, three-character". Wang "domain name, including" Jd.wang "," 58.wang "," Buy.wang ", are open to the public, and the applicant can". Wang " The Registrar of Domain name cooperation submits the application information. Internet experts said that the two-character, three-character domain name is the relevant domain name management institutions routinely retain registered domain name, market capacity relative to other domain names unusually scarce and precious, has been the domain name market "darling", domain name is called "Golden Domain name", but also the major well-known enterprises sought after. From the recent 2 years of classic domain name trading case, we can know its great value, the transaction amount of millions of dollars, or even tens of millions.

This open two-character, three-character ". Wang" domain name is the zodiac technology to the global Chinese network Access behavior data analysis, for the Chinese community tailored international top-level domain. It is Chinese-specific pinyin as a domain name, the largest range of Chinese spelling habits and memory thinking, with obvious Chinese cultural characteristics.

It is understood that ". Wang" after the introduction of the domain name, it will be Apple, Microsoft, Amazon, Twitter, Standard Chartered Bank, Rolex, Emperor Rudder, and many other domestic and foreign brand enterprise users recognized and registered use. During the opening period of just 1 months, "Wang" has a burst of growth in the open 48-hour registration volume reached 20,116, is currently ranked 5th in the world's new top domain rankings, this is the only one with Chinese culture characteristics of the new top-level domain into the top 5 in the world list. "

Domain name industry veteran analysis, the ". Wang" domain name open two-character, three-character domain name will bring ". Wang" domain name of another leap, and even create a domain name in another shuffle. To this, the zodiac technology related person said, the opening part of the two-character, three-character domain name is not simple in order to improve sales, but focus on the current stage of our country domain name application rate is low, Enterprise Domain Name resource protection is difficult, expensive a series of problems, and made to promote the application,

According to the person responsible, ". Wang" The open part of the reserved domain name through the eligibility and application of priority two initiatives to promote the application and brand protection. In order to guarantee the applicant's rights and interests to apply for two-character, three-character ". Wang" domain name in the applicant's qualification setting, the qualification will be reviewed and issued in the order of the character COM domain name holder, CN domain name holder, registered trademark equity holder and net/org domain name holder. And at the time of the audit, to apply for a domain name corresponding to the COM or cn or net or org domain name as the main domain name official operation of the use of the superior domain name is not formally used; This rule encourages enterprises to apply domain names, help enterprises to apply domain names to form their own domain name brand protection chain, to ensure the ".

It is worth mentioning that this ". Wang" two-character and three-character opening, gave up the domain name boundaries of the conventional auction form, but to take a double character 20,000 USD/A, three characters 10,000 USD/a low cost application rules. In contrast to Jingdong Mall, only goods will cost tens of millions of dollars to buy "JD.com", "vip.com" domain name, millet to more than 20 million to buy "mi.com" domain name, as well as "3g.cn", "tou.com" and other short domain names are completed in hundreds of millions of transactions, ". Wang" The cost of the domain name to ensure that the relevant rights and interests enterprises can be far below the cost of market prices, more convenient, easy, accurate protection of their own brand resources, the formation of their own brand name protection group, so as to promote the wide application of our domain name and healthy development. For the majority of the rights and interests of the people, the zodiac technology to encourage the protection and promotion of the application of the meaning is self-evident.

According to the zodiac notice, the opening of the two-character, three-character domain name includes both like "Jd.wang", "58.wang", "3g.wang", "178.wang" and other well-known enterprise domain name corresponding to the domain name, but also includes such as "Buy.wang", "Egg.wang" and other industries, Special meaning Word domain name. The domain name industry personage says, the ". Wang" open two-character, three-character domain name will likely become the "century last short domain name", which will be the domain name rights holders, brand equity People's last, best registration and protection opportunities, will trigger a large number of stakeholders strongly concerned about and apply for their own brand name, Domain name is also a major positive news and news events!