06 China's new marketing platform, the top ten narrow public election

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At the China Precision Marketing Summit Forum, Zhang Xiangning proposed. "Narrow" (http://www.narrowad.com) value lies in the depth of the development of traditional media can not be directed to the flow of resources, through accurate customer positioning, to achieve the advertising of the division of the public, directional.

Influenced by the traditional 4P theory, all the market people will have a very clear target customer positioning, but on the advertising platform, can achieve precise positioning is relatively small, or, can not meet the needs of different manufacturers. Taking the marketing of a mobile phone as an example, if you want to attract Moven or jolin "fan" participation, it is actually quite laborious to operate through the traditional advertising media. and through "narrow", this directional communication is possible to achieve. Advertisers only need to enter "Moven" or "Jolin" in the keyword to lock their own "fans", or even to different "fans" to launch different advertising campaigns. This "precision marketing" of the "narrow" of course more effective.

"Narrow" is China's first network-oriented advertising, it accurately match the advertisers "keyword" and Web article content, can be Sina, NetEase, the Peoples network, Xinhua, such as more than 3,000 domestic first-class sites on the targeted delivery. For example, a car sales ads, can be directed to the "car" related to the Web page, and will not appear in the "Sports", "Women's health" and other unrelated pages, can accurately target customers, to achieve accurate marketing network advertising.

Since the introduction of narrow http://www.narrowad.com in September 2004, "Narrow" has opened a new era of network advertising, its advocacy of "accurate delivery", "No click, no charge" of the new model attracted 3,000 network media to join, the number of users more than 30,000, Become a necessary platform for network advertising. The advantage of this model is that advertisers can be more accurate, low-cost to achieve advertising, for example, a car manufacturer, Sina, NetEase, TOM, China Network, the Internet, Xinhua, such as more than 2000 media sites all only and "car" or even "car" related to the Web site, And advertising can not be out of the "beauty" and other unrelated pages. and the narrow report in more than 2000 media show completely free, only click to charge a minimum of 0.2 yuan/click fees. Not only achieve the breadth of coverage, but also achieve accurate delivery, advertising effect greatly improved, and marketing costs down 10 times times.

Because of the model innovation and the actual influence, narrow sue not only selected "New Wealth" 2004 "China's Top ten business model", but also won the 2005 "China Internet Top Ten Innovation Project Award", 2005 "China Top ten advertising media" and many other awards.