"1 Yuan Storm" in app Store, are you willing to pay for genuine?

As you can see, China's App Store's pay list has been 1 Yuan app/game "slaughter version"-The Chinese consumers buy genuine desire has never been so strong ...

Apple has been acting frequently in the Chinese app Store. First formally support UnionPay payment, users do not need to pass the bad net silver for the account recharge; The immediate result is a large number of app/Game 1-yuan limited-time promotions, directly "lead" a large number of Chinese users to give their first pay for the purchase.

More than that, Apple announced that 1 yuan and 3 yuan would become the permanent pricing option for the APP store in China. Such a low pricing strategy is Apple's exclusive prerogative in China.

Such a strategy will undoubtedly greatly stimulate the user's desire to consume. After all, 1 yuan compared to 6 yuan, the cost of decision-making is very large reduction. To sum up, the former do not buy will start to buy, will buy more.

Vvebo changed to 1 yuan on the same day, the download is more than 150 times before. Johnil, a developer at Weibo client Vvebo, told me, "Fortunately, there have been a lot of user and customer service experience, and the huge increase in sales has not had a negative impact." ”

With regard to the impact of the 1-dollar pricing on the app Store in China, johnil that this is an important step in cultivating domestic users to pay for genuine applications, and will allow the App store to usher in a better ecology. In addition, he said 1 yuan this price also easier to open "wait-and-see user" atrium.

Mac Efficiency tool Manico, the author of Ventura, also participated in the "1 Yuan Storm". He told me that after changing the price of Manico from 18 yuan to 1 yuan, he sold more than 1200 copies of the day, hogging the top of the Mac app Store's top billing list. This extremely small app, before that, the daily average is only a single digit download.

Figure La Ding also revealed that Manico is not only a hot, "1 dollars" reason. Because unlike IOS app Store, at that time participate in 1 yuan promotion of MAC application only has manico one, Weibo propaganda also played an important role in it.

And about the 1-dollar pricing will bring to the central App Store in the follow-up impact, the Ding said:

There is a view that Apple's move would hurt the interests of Chinese developers, as a $1 price war could become the norm. But 1 dollars will also bring sales growth, bringing users more willing to try new software and genuine support, so I think long-term look is good, will be more inclined to a free market pricing.
"You know, a lot of people are tying UnionPay cards to buy apps on this day," he said. "A lot of people say Manico is the first Mac App he bought, and some people don't even know what it's for, they buy it for 1 dollars." ”

Perhaps in the future will inevitably appear some "cheat money" the low price 1 yuan application, but this is not the 1 yuan price brings the new question. From the present point of view, the impact of the "1 Yuan Storm" is still relatively benign. The App Store is looking forward to a new turnaround.