10 detours in online education where are you standing?

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Foreword: 3,000, the way of the same, stand on the position, adhere to go on, success is not a castle in the castles, and the position is wrong, still adhere to go on, in any case, can not reach the other side. Education and training industry has decades of history, leaving countless large and small body traces, some well-known, some unknown, with the wind and died. And today in the education industry, the third revolution in the intersection, the King, the loser, how to choose to become an online education proposition, while a lot of detours, how to avoid is another proposition.

Wen/Huang

360 line to the top of the line, but also to bet on the right, online education is also so, not every platform is smooth sailing, summed up there will be 10 detours, how many have you stood?

1, the concept of excessive pursuit

Now, online education is full of voices, investment circles, institutions, individuals, teachers, and so on, each representing their own aspirations, and each agency behind is to flaunt their origins and uniqueness, resulting in too many conceptual vocabulary. Online education to the Internet circle, the electric circle in the emergence of the concept of the rise or the past to fry, in order to gain market and other people's recognition. Another is too many people in the confusion, do not know which is appropriate, which is not suitable, so can only follow the pursuit of follow.

It's not a mistake, it's just that too many people lack self thinking, and the entire online education is not a few in-depth study of the people, abroad, can offend people, said that the domestic research is education, and online education, including Ka-Lang in the not profound people, so that the Zhengfangdouyan, the situation of Qun.

Practice: Think of one word: When you succeed, the concept will encounter, do not need their own veneer, there will be a lot of people to paste, and to do the unique words, unless it is the first, otherwise positioning above is not necessary to follow the bandwagon and promote.

2. Poor Faith

In a year or two, online education is suddenly hot, but most online educational institutions are not confident, and most of what you see is faking it. The traditional education institutions are even worse, because everyone knows that the future is an era of online learning, but there is a heavy burden on the line, how to do online education is not a little confidence, after all, no founder of the organization would like to see their institutions decline or even collapse.

Approach: New entrants find more differences in their own platforms, and as much as possible to understand education, to the beginning of the cock silk turned into an ideal to do, not a business career, and the traditional education is simpler, the organization to give internet people more opportunities, to open up the door of institutions, to look outside to learn to learn, As long as the harvest will not have no confidence.

3, abnormal heavy quality

Online education Popular Word: Quality is the source of the effect, yes, but there are obviously a lot of misunderstanding, too abnormal attention to quality, and neglect the accumulation of quantity. As an online education platform is required to support users, and high-quality content is not a day or two days can be made, so blindly pursuit of quality, the platform will be consumed by the content of death, so to do a little bit of the amount, in order to do more high-quality content, is the reasonable approach. Of course, for traditional educational institutions or a shopping guide platform, there is no such concern, the former has accumulated, the latter is to pull people on the line.

Practice: Use the content of low level to attract the user, the content of high level makes the loyal user.

4. Weak operation

In fact, most of the online education platform or app tool is simply a fat face, low traffic, but the external said how much traffic, do not understand from their own reasons? Online education is the industry, but the operating platform itself and the industry has little relationship, means or so, how to use it well; In addition, some platforms are simply spot, take a step, at least the next step is not planned well, it is difficult to believe that the development of these platforms, if it is such a good suggestion or use other tools to become a private teacher, this way more money to see yy education, 9158 and so on above the private teacher's income, No, it's better than your platform.

Practices: operational talent issues.

5. Death field

This topic is some project Ming eyes will be dead, for example, now there are many want to do online education Taobao, this you look at the situation of Taobao classmate, look at Baidu Education action, see Tencent Big classroom. Now the internet is entering the market of capital Competition, formerly Jingdong, when can survive, but you want to do the next Jingdong? Taobao's pursuit of small and beautiful strategy, not only the application of electricity, in fact, many industries are suitable, but also a number of entrepreneurial strategy. For those who are ready to enter the field of online education, try to go to a large area, or even a subdivision of the field, you will find more opportunities, such as a long talk with friends about his project: To do a diving education platform, do you think this platform is reliable? It's okay, but it needs a line of support, This time need to work with the offline organization, is not very good to do? Hey, a lot of projects, Jia Lang will not be more guidance.

Practice: First do small, do fine, then in big.

6, impatient

What everyone knows: online education is an emerging industry, so a lot of people are involved. The entire online education industry is impetuous, but not widespread. Education industry is different from other industries, education is a slow thing, even if the model is new, technologically advanced, but also only shorten the time, but will not shorten a lot, so do online education to have a patient heart, after all, online education will not appear in the Internet circle of the world's company overnight.

Practice: No patience of the heart of the platform, sooner or later will die, this has nothing to do with the tradition, so be patient.

7, Network marketing is poor

This look at the majority of the platform to know that there are few platforms in the network marketing this piece has a good contribution, of course, traditional education is the same. Do not have a good use of social marketing means, blindly rely on news, soft paper and other manuscripts to do the brand, still can not do a good job in the platform sales. And the traditional education is unbearable, some educational institutions even internet marketing awareness or departments do not, on the big Step into the online education, it is hard to believe that will do well, very large may become one of the cannon fodder.

Practice: The establishment of a strong network marketing department.

8, good wine fear alley deep

Now is the era of the Internet, daily too much information surrounded by users, if not the initiative to disseminate information to users, the platform is difficult to make great achievements. Of course, there are many platforms are silent development, but this is a special means. Therefore, as a platform to be good at packaging their own, sales out.

Procedure: Packing.

9, primary and secondary upside down

Question: is the platform first or the teacher first? The answer to Jia Lang is the teacher. Because regardless of whether the platform exists, as long as the teacher can walk the online education. As an online education platform, the first thing you need to do is not to build the platform. What kind of technology? To find a good teacher first, can be limited to avoid the Internet does not understand the situation of education. and Jia Lang very much like the teacher through other platform classes, then set up their own team to create an online education platform, because this situation is easy to enter the user's vision, and has a stable content, not like some platform, do a good platform, and then to find the teacher settled, to know that there are many platforms, the key is why to go where you? Taobao classmate's treatment is very high, YY education income is not bad, the teacher is not silly X, will know how to choose.

Practice: First Division backstage

10. Lack of persuasive cases

The propaganda of traditional educational institutions has slogans, and there are a number of cases to be placed in order to make people trust, while online educational platforms rarely do that. Education users are very important to the effect, although some do not attach importance to, but they also find a platform for their own, so do a good job this is a humane approach.

Do: you know.

Summary: A little list of the so-called Detour 10, is to get 20, and then think or forget, lest be attacked. The above 10 kinds of situation, I believe that only a very few are not, and already have some institutions want to be able to make good adjustments, how to do an online education institutions? There are already some answers, and Jia Lang also does not have many names.

Author: Huang, online Education first (only) from the media (micro-signal: wo8013520, public number: Hjialang), a large educational institutions practitioners, sharing educational practice, pay attention to the development of online education industry!