15 questions will give you a new understanding of SEO

Absrtact: The following 15 questions, to do the network marketing Seoer is essential, will let you have a brand-new understanding to the SEO. 1, a successful SEO activities in the most important factor is what a successful SEO activities contain many elements: content, keywords

The following 15 questions, to do the network marketing Seoer is essential, will let you have a brand-new understanding to the SEO.

1. What is the most important factor in a successful SEO activity?

A successful SEO activity contains many elements: content, keywords, titles, descriptions, usability, architecture, and link building. All of these have played an important role and cannot be overlooked. But it is not easy to condense these into a single point--the most important element--to make advertising successful.

Here has to mention the Web site architecture, although it does not directly for keyword optimization to make contributions, but it can make the search engine on the site has the best "feeling." Without a good architecture, your site can maximize keyword optimization, but it doesn't make any sense, because search engines can't read and decrypt content correctly.

Books that are not published are of no use to anyone. Making your site content "published" is the first step in the search results, and then you have to worry about what you can achieve.

2. What's the second step?

Second, that is the study of keywords. This is really closely linked to the Web site architecture. You can build your site, but if you don't have a framework around important keywords, you either have a less targeted site or you need to redesign the architecture accordingly.

The study of keywords includes many facets. Our goal is to find the "core" keywords that people often look for, and to bring relevant traffic to the site. Draw these core entries for each page, and you're on your way to building a friendly web site--very forcefully targeted to target audiences.

3, how to determine each page needs to optimize the keyword

If you have set up the website structure correctly, you should also identify the keyword location of each page. In fact, your pages are all about keywords that people often look for, so the site content and pages you create will provide results for search queries.

It's best to look at your core keywords and determine which keywords to integrate into each page. It's not a small task, it takes a lot of thinking.

Questions to consider include the current content of each page, the ability to seamlessly integrate core entries, and ensure that the page retains value for their original purpose. If these do not guarantee 100%, then consider changing the term.

4, the page most needs to optimize the three elements is what

The title tag is one of the most important elements of SEO for a Web page. Even if you can't do anything else well, the title should be good. Even a single headline can help make a page rank better in search results.

Next, the content of the page itself. Your content must support the title and "maintain" the keyword throughout. Look for opportunities to strengthen the keyword theme of the page (and should be the subject of the page). Do not fill in the keyword without function.

The third most important factor is the internal link. This element requires a solid web site architecture, as well as content development. If you select a theme for a particular page, and the coverage of other pages is very close, then link to each other and link the rich keyword pages to the fully optimized page.

Such links not only enhance the theme of the page for optimization, but also improve the usability of the site, so that visitors can easily understand the topics they want more information.

5, why not use meta description or keyword tag

There are good reasons for that. They don't play a very important role in website optimization. Keyword META tags are 99.9% useless for search engines.

When it comes to the relevance of search engines, the meta description tag suffers the same fate, but it is important beyond optimization. Because the meta description tag is used in search results, it plays a unique role when a visitor decides whether to click into your site.

Because of this, the meta description is actually very important, but not for search engine optimization, but for the click-Enter rate and bounce rate, both of which will affect the effectiveness of SEO strategy.

6, which can get more benefits: Page SEO or link building?

This is a difficult question to answer because both of them play an important role in the site's attempt to get top-ranking search rankings.

This is the basic point: a site without links to other sites in search results is not a chance, how to optimize is not important, the key is the link, at the same time, if the site link construction is very good, but did not optimize, indeed can get a good search engine rankings, but the performance effect is not satisfactory.

Links are important for getting rankings, but once ranked, optimization plays a more important role in getting better rankings. However, it is also important to note that no matter how the site can be optimized, links are necessary to improve the effect of optimization.

Do you understand? Link "SEO" Link!

7. What is the relationship between social media and SEO?

Social Media marketing is playing a more and more important role in the success of the website. Search engines take a lot of social information into account when determining the relevance of a Web site-or even a particular page.

The main issue discussed here is not whether to use social media, but how to use them correctly. Many companies are using social media to try to gain this additional advantage. Unfortunately, when using social media, they do not use a better way to put the power of social media into marketing strategies.

If used properly, social media will be a powerful link-building approach. When a search engine determines the value of a site, it takes into account the link building between pages, and at this point, a well-run social strategy can encompass many aspects of page building.

8, availability of SEO impact how?

Search engines are unable to obtain availability data for each site. However, as more and more people install Google Analytics or AdWords to track the code on the site, users also install Google Toolbar,google in their browsers to get more and more of this information, and apply them to the ranking algorithm

Because of the lack of availability data, search engines will see a "very good" bounce rate. When a visitor enters a Web site and clicks the back button in the browser, it sends a signal to the search engine that the visitor has not found the information they need on the site.

The bounce rate is certainly an important signal for search engines, so make sure your visitors get the information they are searching for.

If you can give the search engine a certain data channel, then the search engine can look more closely to the usability of the site problem. If only a few people reach the conversion page, search engines may decide that your site is not of high quality or trustworthy--especially when comparing your site to a site with a higher conversion rate.

9. If you think your site is perfect and don't want to make any changes, how do you get a better ranking?

If this happens, the only thing you can do is link building, using social media and creating content. These are good strategies, but it may not be enough to use them, and sometimes you have to conclude that your site is not as perfect as you want it to be.

If you optimize your site for keywords and have a great opportunity to surpass your competitors in your search results, you need to make some optimization changes. In order to ensure that your content is delivered to the searcher and provides enough signals to the search engine for your target keyword, you must be willing to make some changes on your own initiative.

10. How do personalized search results, local search results, and mixed search results affect rankings?

Nothing is more important than ranking number one. Each search is essentially a unique search that requires a unique array of results. It means that the results of your search on your own computer are not the same as the results your friends have on their computers-even if you are in the same room.

localization, personalization and mixing results change a lot of things. Not only to optimize, but also to use more channels for your site to display in front of the search users. If you are a local company, you are likely to see a drop in traffic because your site no longer appears in the search outside the local area. But if your site doesn't appear in the user's personalized search results, you'll lose them. This is also good, it can eliminate those who do not target audience, if you can in a more targeted target groups to show your site, it is more helpful.

Mixing results gives you more opportunities to get attention, and video is a good way to do it. If you create and optimize a video, it allows you to get extra exposure on the first page of your search results, and you can optimize the image even if you mention it in your social circle.

11. How long does it take to SEO?

This is a difficult question to answer. You need to weigh the cost/benefit ratio. Many small businesses in order to save money, will do their own SEO. However, at some point, the real responsibility of the enterprise will begin to be ignored, because you first need to learn SEO, this is a certain amount of time and energy, and learning results are not satisfactory. If you are aware of this, outsourcing is a smart move.

If you hire a professional seoer, you still have to consider the cost/benefit ratio, and the money you spend on Seoer must match the expected earnings. SEO is an investment, but the return is not instantaneous.

The time spent in SEO activities is proportional to the revenue and cost. If you spend 6 hours a month on SEO, you get the results that 6 hours can produce, and if you spend 50 hours a month on SEO, your expectations will be greatly improved.

12. Do you need to use more keyword-friendly URLs when redesigning your site?

If you need to change the URL when redesigning the site (for example, moving to a CMS), then this is a good time to switch to a keyword-friendly URL. If changing URLs is not required, you have a lot to think about.

First, you have to look at how your site is ranked, how authoritative it is, and how much impact it will have on existing rankings if you change the URL. Maybe your site is super powerful, and changing URLs won't have a big impact-but it might be a tough two weeks.

However, if your site is very weak in search engine authority, then changing the URL will not cause much impact, and may also be helpful to you. If you can get a lot of traffic from a search engine, it can be devastating-even briefly. Be cautious and always consult your seoer to minimize the negative impact of the changes.

13, the site optimization, can keep the optimization status?

Of course, it will continue to remain optimized, but that does not mean that optimization will remain valid. Good SEO is important, but over time, the search engine algorithm will have a lot of subtle differences will change. For example, usability has become more and more important in the optimization of success.

The bounce rate and page load speed can also reflect positive or negative effects. A few years ago, these were not considered, or the search engines added them to many elements. While these do not change the way you optimize, from a SEO perspective, they will change the way we analyze the site.

SEO is not a set up on the automatic execution of the game, there are always a lot of things need to improve, including analysis, page performance, conversion rate, keyword ranking, can be optimized keyword, etc., is no end.

14. Should you spend your energy on SEO or PPC?

The answer is that both are needed. SEO can let you get free flow, and the role of PPC should not be overlooked.

It is generally believed that PPC can only act as an interim measure. In the SEO you want to get the ranking process, you can always use it. However, if your site is ranked by natural rankings on the home page, you can not stop PPC, the dual-brand effect is far greater than the click of pay to produce a large potential benefits.

Tracking PPC allows you to track everything in detail to the performance level of every minute. This helps you adjust and test PPC campaigns to make sure that every penny you spend is rewarded in excess, that is, profit. As long as your PPC campaign is profitable, there is no reason to stop.

With only about 30% of searchers clicking on paid ads, you don't have to worry about losing those "free" clicks.

15. Should you use the "Black Hat" SEO strategy?

It all depends on your own needs, but make sure that you really understand the risks of doing so-even if those employers are open and honest about the potential consequences.

If you can afford to risk losing domain names and don't care about starting over, then do it. In addition, if your URL and brand are important, then the "dark" approach is not very good for you, risk vs. return, you need to think it over.

The above 15 problems, is only a small part of the network marketing SEO, want to know more about SEO, not only to see some theoretical knowledge, more importantly, through practice to summarize.

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