154 days of online education for entrepreneurs: blind people dead sober

Mid-spring returned to Beijing in 2014. To 12 friends who have a good relationship, sent a micro-letter, said to do the medical and health field of online education program, two people immediately reply to join the entrepreneurial team, two people immediately reply can invest. This is the rhythm that accidentally encounters the legendary Tuyere. The concept of online education is more easily touched and more exciting than imagined. It is said that 2.6 online education companies have been born every day since the beginning of 2013. June 2, 2014, the official operation of the Apricot Sea Education Technology Co., Ltd. (hereinafter called Apricot Sea Education) is one of them. To write this article November 2, the company officially operates 154 days. This 154-day, just a little experienced offline education training workers, a new experience of online education in the abyss of 154 days. The reason for entering the online education field is simple--survival, better survival. In the 2011, in the traditional financial media, the income is so low that people think that it is impossible to buy a house in Beijing (even the five rim) in this life with legitimate income. A friend who often eats and chats, works in the marketing department of an educational institution in Beijing, and says that their company has a good medical and health training program, and the company's agents are making money to be soft. Unwilling to be impoverished, began to do the traditional offline education training. Practice has proved that a friend of the online education and training program, Rice to earn a lot more than when the news workers. But also found that those who work in the hospital after paying the tuition fee is not cheap, so some people do not come to the above lectures, even if face-to-face teacher is the north of the three hospitals in the domestic front-line top teachers, Chen, I am really sorry, work too busy, it is not. "Yes, students do have a very strong training needs, but the work is too busy, outside the work, there are small, many students can not go to the traditional offline classroom." It's convenient for your courses to be online. Online education can indeed better address the problem of limited time for working people to attend face-to-face learning. For them, there is no need to worry about learning is the "anti-human" proposition, they are adults, when learning and their promotion and health is closely related to, where there is no reason to learn. For adults, the traditional offline training institutions are bound to be eliminated by online institutions, or by institutions that are online. Early investment from hot to cold apricot sea education talk about the first intention of investors are Kamata Department of a big guy, in Beijing, Dalian to invest in private specialized hospitals. They are indeed legendary, how much do you think the project needs to be invested? You make a budget. You can vote how much, the rest of us out. "The budget, the intention of the investment party after the feeling is that the vote is probably too little money." "The Kamata system, which has not been talked about, has not yet begun to venture into Angel Investment, requiring equal investment, etc. Since the financial disparity. The second investor is a state-owned company that invests in investment funds, whether it is a start-up or not, and has a condition for at least 51% of all investment companies. Time is tense, the project has a cycle. Thought，When we do not have any strength to take the initiative to find investment, there will be investment initiative to find us, when we put the market well, to find our investment will be more. We can also have more bargaining power over capital. Entrepreneurial team of small partners, each took out their own savings, began to build the official website night and night, looking for teachers, forcing teachers night and night to prepare lessons, recording courses, online promotion ... In addition to the official website, Apricot Sea education courses, in the bat online education platform are promoted, and harvested a large number of clicks and purchases. Taobao students to learn more than 10098 people, Tencent classroom learning trips reached 5084. Also a part of the online learning crowd, to go offline, to become accepted offline high-end class customers. By October 6, the operation is only 127 days, the balance of payments. Although the project has been initially balanced. Then look at the enthusiasm of the capital market for online education, has been from the hot summer, to the autumn cold. October 21, participate in an online education investment exchange. Online education and online education-related enterprises, vast, but there are only a handful of investors. The capital invested is obviously gruel compared with the business of the change. The site can see the founder of online education companies, holding the company project plan, every person asked, I ask you are investors, this is our project. "These two days, occasionally also receive a call, you are ..., our side is XX, focus on investment in online education field." We can still feel the fading investment market. In the media, the online education Circle venture Capital is still frequent, but the investment is at least the B-round, or the C-round, and even PE section of the Investment, angels and a round of gradually less. One and our products slightly similar company, 2013 total revenue only more than 500,000 yuan, 2014, our products just online, the news is that they received 8.5 million yuan investment. In 2014, after four months of operation on line, revenue is not lost to them, but it is difficult to find the same amount of investment in the capital market. The core nature of the company, of course including online education companies, is to create value and earn profits. Have the help of the capital, the advantage needless. No, life goes on. Do a tuyere pig, need to grasp the opportunity of awareness, to do a live pig strong, as long as strong can, just the speed of growth problem. The difference in the bat platform was also in 2014, when bat fully completed their layout of the online education platform. Taobao has a better sense of smell for online education. August 2013, Taobao students Online, April 2014, Tencent Classroom online, the same time QQ users look up "box, in addition to looking for someone", looking for services, looking for the group ", you can go directly to find courses"; August, Baidu wholly-funded acquisition of classes, the original degree of school and transfer class merged. This is the legendary bat. But there is nothing to fear about the online educational institutions we do content with. Big Fish is the living, small shrimp is the living. Their strengths and strengths are platform, not content. For the appearance of the platform big Fish, do content of big, small shrimp very open sen。 Oneself toss half day of official website, traffic how diligently, still very small. On the contrary, apricot Sea education runs for 154 days, is on the bat platform, obtained the huge flow. We are actually on the bat's online education platform. If there is no award also want to speech, it must be: Thank Taobao, thanks to Taobao classmate. "Taobao classmate, is the new channel Taobao, Taobao itself Taobao on the platform desperately push Taobao classmate." In this way, apricot sea education accounted for a lot of cheap. At one point, the search box Taobao home search and apricot Sea online Training Related keywords, immediately pop-up Taobao students ads, ads are recommended almost all of the Apricot Sea Education Video course products-more than 10 products ah. As of today do not know Zhing treasure staff. Also did not spend money on Taobao to buy any advertising bit. Some of our competition products, but also on the platform Taobao students to do the promotion, but Taobao, did not recommend them. This can understand is Taobao students adhere to the initial operating principles of Taobao, to sell quality products to support small sellers, to promote the benign operation of the platform? You produce a product, do not give this product to do any additional advertising, you just put it in a shop, the shop is overwhelming to advertise to you, Then someone is rushing to patronize your shop, rushing to buy your goods, the money splashed to your company account. In the Tencent classroom, our products, in the breakdown category, the flow is also good. Our 2014 years of online education courses, not for the public, the whole of China, our target consumer population is probably only about 400,000. To find in 1.4 billion of these 400,000 is not easy, borrow Tencent classroom, through search found to later click to watch, at least to promote the role of publicity. However, sad is, and Taobao students compared to Tencent classroom clicks into the purchase rate is much lower. May be Tencent users buy habits far less than Taobao users strong. Baidu, before the acquisition of classes, once to the school for their own online education platform. Don't mention it. It's a paradise for companies that spend a lot of money on bidding rankings, online education startups hell. Hard in the school platform in the company shop to do the goods, in the school, but is not in search of the company did not participate in bidding rankings of the companies shop. You can find your product, but you don't know how many pages are in the queue. Baidu acquisition lesson, degree of school and transfer class platform merged, online education platform renamed as Baidu biography class. Objectively speaking, Baidu biography courses in the operation of ideas, for the size of online education institutions have been treated equally. At the same time, the platform, for the content of the small online education institutions, attitude is also very affinity. However, as of now, the flow of the Baidu class platform and Taobao students and Tencent classroom compared, is far from a magnitude. Well, online education, even bat three giant rudder owners, who grow the most handsome, in the mind, have changed the Shiji. The blind are dead sober, and the bat barons are laying out the online education industry. The giants of traditional education and training are not idle. New Oriental, good future, study big, Hua chart, even including Longwen ... The original is to do the traditional line training institutions, or early or late,Or first or later, all online education, is to protect the remote, a former professional online education, want to do the platform; CC and capabilities The sky is made of video storage. Now they are also doing the platform, and not only that, new Oriental online education product layout online, and exerting force, also intend to do the platform ... Many more institutions and individuals thought the typhoon was coming. 10 days ago. Take part in an online education program. One of the industry to do online education has been a small achievement of the company's vice-president, to the Internet's candid, to a young young partner said, dude, I think you are a real person. To be honest, you really don't seem like a person in our circle. I think you've just dug up the coal from Shanxi. "Young and middle-aged partner, hey hei a happy, you are right, we do not bad money, we really do not understand this Internet." "Even if you know the Internet, you're not sure you can do online education." Gong, the Internet is a successful people, not too familiar with the education, to kill in, are not smooth sailing. The platform, the highest end of the online education food chain, is the most promising, qiantu and limitless. Everyone is trying to evolve to the top end of the food chain. BAT, there are yy, Hu, CC, the ability to the sky various platforms. YY as a live tool platform, is excellent, if it is to do a young popular education products, should be able to provide a certain amount of traffic, but if you do relatively small and professional online education content, can provide the flow is limited, yy live tools can be used for free, but the flow on their own. As a platform, is to put the institutions, and even individual lecturers, regardless of the size of the relatives, or even to provide a variety of cordial and friendly services, but the platform crowd, mainly a variety of language learners, do not language online training content, on this platform can obtain traffic support is limited. Other platforms, called platforms, traffic overall, is not quite worthy of the title platform. Like group buying, like electricity, internet or mobile internet, for platform-level enterprises, capacity is not unlimited. A strong man is born, and a weak man dies. Pass the lesson net, Chalk Net, micro lesson NET, Love class net ... BAT Layout Online education platform, for those who expect to borrow to do online education platform, SOAR enterprises, the fight is self-evident, there is common sense can be imagined. At least, after the bat layout online education platform, other online education platform, we have not so fancy. Even if there are other platforms, see our initiative on the Bat platform-offering free platform services and other services-we have limited motivation. Just like the factory under the line, why do we have to spend time and energy, to a no traffic at all the mall to set up a special counter. Know a friend who started doing online education products trading platform as early as 2011. Online also counted as the education product flow of high man, offline organization and cohesion of the people more no problem, painstakingly. Of course, the back you know, Taobao do Taobao students ... 2014, observing that thisSad classmate, has not tangled on the platform, he has put his strong cohesion in the offline, do education and training institutions Club. Online education is cruel, or commercial nature is very cruel, no profit, even if the investment of talent, even into a round, b round, no hematopoietic capacity, sooner or later die. As in the same year group purchase, for online education, many laymen think it can be excavated gold, fire and fire to come ... In the end it is only the end of death. Whatever the capital markets may be, it can be judged that the future of the online education platform, which is born, is almost, has been born, and some will die in the future. But the content production of online education is far from exhaustive, regardless of the form of education, the content of education can not be exhausted, focus on the content of the market to meet the needs of online education companies, is immortal. Continuous improvement and the provision of various online educational tools are also viable. Apricot Sea education is also planned from the current medical and health online education program, extended to the public health education, not a big problem, should be able to survive, as well as the imagination of growth. Writing so much, why? Not showing off, not spitting, even attracting investment. Is the future of the online education company that is deeply optimistic about doing content. As long as there are human beings on Earth, education will not disappear, and the need for health-care education will not disappear. Leave a personal micro-signal: 350162237. The capital of the winter or will come, what does it matter, still as we are optimistic about the medical and health care online education content partners, we are looking for you.