2013 medical profession faces severe test how to break the cocoon into butterflies

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Enterprises are always in the continuous growth, medical industry experienced 2012 years "Doomsday" after the general twists and turns is black and blue, from the view of 2012, the first half of the calm just for the second half of the Storm on the eve of the preparation, Starting from June: 6.28K station events, 7.25 events, 8.22 incidents, September 5 of the substantial drop in power, October bidding measures, October, another wave of algorithm changes, and then the site records information, November 360 search events, December Rainbow Program. It's not polite to say that 2012 was a grey year for the healthcare industry and faced a series of reforms. We have not been able to find effective solutions, which makes the road more difficult 2013 years, so the search for a new way to become a priority! How to break a cocoon into a butterfly? The following is a personal view of the medical profession.

On the whole, the website's operation promotion is also nothing more than two aspects, inside and outside the station, of course more accurate we can say is online and offline, and only through online and offline organic combination we can turn virtual organic market into their true market needs, the medical industry has been a popular word: to attract patients as the center, To win the market for the purpose. This is also the significance of network promotion.

Probably for many medical markets, 2013 of them don't see the healthcare industry, there are even individual hospitals that have been laying off a lot of jobs years ago because they are aware of the plight of the health care industry, but they have no courage to go out of trouble, or because there is no need to try, the value and not worth is only between the two. So what do they realize? Do we have a look at the plight of the medical profession in the 2013?

1, the medical SEO industry difficult, unknown way out, unknown solution?

2, the operation of the existence of a sharp increase, has reached the point of not paying. Advertising cost, bidding cost, SMO,O2O mode, etc. are struggling to sustain.

3, the wolf more meat is few, the competition between industry is more and more big.

4, has not yet to find a new type of network marketing, which is now facing the biggest challenge, in the past in an endless number of promotional models under one by one blocked, and now need is to seek new models.

In the face of today's form, how to break the cocoon into butterflies?

New marketing model New approach, always in the continuous failure to come, so at present we are to shift the focus, give up the traditional road of optimization, from the perspective of marketing transformation, through the need to optimize the network of the core technology and market operation of the advanced mode of integration, so as to upgrade the hospital brand, improve hospital services, Ultimately the purpose of increasing hospital profits.

1, the traditional optimization method of online wave, to the user as the core, to the user's point of view of the real Upgrade station optimization, now Universal Hospital website article is a serious problem, the quality of the article is not high, maybe people will ask me articles are original, how can the quality of the article is not high? is not original his article quality must be high, The key is the content of the article is not helpful to users, on the current hospital website articles such as: xx How much money, xxx fee, XXX hospital good, XXX hospital is best and so on. Stereotyped, this type of article in Baidu's database does not know how many repeat. If the careful friend, observes the website log friend, changes will discover this question in the log. When you write out a lot of articles that reflect a problem, 123.125.xx.xx if your article is also this kind of IP crawl. So careful.

2, outside the station optimization, will quantify into quality, improve the quality of outside the station to introduce, remove the old traditional outside promotion mode, such as forum posts, message version, can be said in the forum post 99% can let you send the basic is useless. Also give you not much substantial effect, if improper operation will let your website into the sandbox, facing down the right to be K crisis. Of course, high-quality external chain import is not so good to do. There is also a need to promote the use of people's brains.

3, the relevant industry media cooperation, however, this piece is required to refine, table, to conduct a reasonable data analysis, determine the value of advertising and not worth.

4, is still the most important point, is also said above, to seek new network promotion mode! Here I believe that we all have been struggling in the study.

In the end I would also like to say, for 2012 so suffering road we have come, 2013 for us can be said to be a new challenge, Jackie Chan into a snake may only look at the present, if we can stick to go on, 2013 is not a new beginning? The way is always ahead, Just see if we have the courage to explore.

This article information by: Chongqing Huaxi Gynecological Hospital: www.cqfktj.com Network Editor for you to provide!