2014 10 major technology trends and entrepreneurial inspiration

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Our obsession with technology is increasingly confusing to us. While we are immersed in technology and more in the "Network" of life at the same time, we also Boomerang, began to miss the previous more low-key and relaxed life. We are connecting ourselves and technology tightly, but we are also full of confusion about the future.

It's like adolescent puberty.

These feelings of technological change will have a direct impact on our needs and our way of thinking in the 2014.

Ann Mack, director of New York advertising JWT, has listed 10 trends in technology development in the 2014 and beyond. For the founders who are looking for ways to drive their business model forward, or potential entrepreneurs thinking about their start-up direction, look at the top 10 entrepreneurial inspirations of JWT:

1. Immersive experience. We need more entertainment. These amusements must be able to mobilize all our senses.

Product inspiration: Wireless audio system maker Sonos has launched a loudspeaker device in New York and Los Angeles to use these devices to match the music coming from the speakers, as well as colors, lights and animations.

2. Using picture communication, this is an era of reading pictures. We live more and more in a visual world. Cameras, video cameras and computers are in our hands all day, we use Instagram to capture and share our breakfast, we use vine to shoot and share videos on our way to work, we make photos of our friends on our blogs when we eat, and we take photos of our homes on Facebook.

Product inspiration: Online dating site Tinder 350 million times a day to enter the card. Do not need to fill in or read tedious and wordy, excessive share of the personal files, the user is completely judged by the photo.

3. Faster, faster, faster. We are in the midst of what Mike (Mack) called "The Age of impatience". Customers expect more, faster and more easily than ever before. And we're getting more and more impulsive. So, all the companies that provide faster service are favored.

Product inspiration: ebay will now deliver anything you want from a local businessman at about 5 dollars an hour.

4. Mobile Internet can bring any opportunity. Having a cell phone now means you're connected to the world. An increasing number of mobile technologies, even simple SMS text messages, are being used to provide health care, education, and financial opportunities for people in developing countries.

Product inspiration: Vodafone and Turkey's food and agriculture sector have established partnerships where farmers can receive real-time updates on weather, government regulations and commodity market prices.

5. Read our thoughts with the computer. The emotional recognition software and the "brain-computer Interface" mean that the technical equipment around you can identify your emotions. (So when you pretend to smile, your smartphone may see through.) )

Product inspiration: Nestle (Nestle), a food and beverage company, uses "brain Booth" to track the brain waves of students eating at Kit Kat Bar, and then, based on that data, outlines each person's specific information.

6. Cannot hide oneself. If you have a mobile device, the company and the government can always find out where you are. Do you know that most people are scared and scared away? (But of course, even if scared to run away, they won't put down their phones.) )

Product inspiration: UK Tesco gas stations monitor and analyze the gender and age of the people appearing in front of them through mobile devices and display ads based on the results of the analysis. The monitoring system can also know how long a consumer has seen a particular ad.

7. We all hate the technology we adore. To convince ourselves that we're not really relying too much on our own computers, we're trying to prove that we're still working on relationships with other things, not just our smartphone. More and more people tend to pay for the "out of the net" thing.

Marketing inspiration: She & Him, Jack White, the Yes Yeahyeahs and Prince music groups and musicians have invited viewers to hide their phones during the concert so they don't look at the ocean on an iphone screen.

8. Tradition has not been so defeated and difficult to destroy. They can be set up again. Long-standing norms will gradually be merged and shown again through new and redefined social norms.

Marketing inspiration: We spend less time reading prayer books on Church benches, but in the United States and Britain, secular "godless churches" have begun to do a lot of community benefits and "Church on Sunday" events in the name of people.

9. Don't overdo it. Technology makes our daily life more accurate, more planning and busier, and we yearn for imperfections, experiencing a slightly unbalanced, peculiar nature of human beings and things.

Product inspiration: A Billa Austrian grocery store has unveiled a series of slightly flawed fruits and vegetables known as "wunderlinge". The word itself is the combination of the word "anomaly" and "miracle".

10. We all just want to be zen. We're getting busier with our smartphones-from the office to the car to the train to the home and the cycle-we're all looking for how to stay calm. "Living in the moment" is not just for yoga studios.

Product inspiration: Virgin Atlantic (Virgin) invites meditation masters to develop videos that are played on their flights, teaching clients how to sleep and stay calm when they are bored.

Via entrepreneur