31 The market value management of heavy industry exploration: relying on values to enhance market capitalisation

"The spring of China's capital market begins with the 31 share-splitting reform.　　This is the Shanghai senior shareholder Xu Qin Fang 5 years ago in 31 heavy industry share reform shareholders meeting of the prediction. The old man, who had left 4 stocks to buy 10,000 shares of 31 heavy jobs, still had a special feeling for 31.　　He disclosed that the investment 31 profitable. This is a microcosm.　　In the current era of full circulation, the interests of listed companies and shareholders tend to be the same, the common pursuit of maximum shareholder value. The stock market of China has lasted for 20 years, but the market value management of listed companies started late and originated in the reform of share splitting.　　"Share reform first" 31 heavy industry thus became China's first to practice the market value management of a shares listed companies.　　Wu Xiaotiu, a famous economist, believes that the market value of listed companies is a comprehensive index to measure its strength, which not only reflects the business ability of the enterprise, but also reflects the expectation of the future profit of the enterprise, and reflects the interaction between the enterprise and the shareholders, the enterprise and the Society. The charm of the market value 31 heavy industry director, senior Vice President Chao Saizhang in an interview with our correspondent said: "We very early from the ideological understanding of the importance of market management, up to the Chairman of the General Staff, are concerned about the company's share price." The performance of 31 stocks in the level two market is also an important part of the weekly business environment seminar attended by the company's senior executives. "He said, hands-on experience of the company's development, the company has a lot of ordinary employees to buy the company stock."　　Along with the growth of enterprises, employees enjoy the increase in wages, but also from the capital market to gain 31 of the appreciation of the stock, which in turn promote the enthusiasm of the staff work. Chao Saizhang recalls: In 2000, when I first came to 31 heavy industry, the company's sales revenue is only 390 million, and this year is expected to close to 30 billion.　　If the company is not listed, without market capitalisation management, it is impossible to achieve such a leap-forward development. After the listing, 31 heavy industry sales revenue and profits on average by more than 50% of the annual growth rate forward, and the corresponding is, 31 heavy industry market capitalisation from July 3, 2003 to the initial listing of 3.7 billion yuan to the end of 2009 of more than 54 billion yuan, become the Chinese construction machinery industry market capitalisation of the largest listed companies,　　In private listed companies in the market value is also ranked among the top.　　31 set Deputy President He Jinlin said that this is the market value of the charm, it gave rise to an up-and-comer to build a fast beyond the platform, it through the investors with real gold silver can be readily realizable wealth to highlight the strength of the enterprise.　　Value creation is the fundamental value of operation is the key to listing for 7 years, 31 heavy industry from the pure concrete machinery leading enterprises into a comprehensive comprehensive construction machinery manufacturers, its concrete machinery, crawler crane, pile machinery, etc. become the leading brands-this is the 31 heavy industry investors long-term bullish main reason. By means of capital innovation, the 31 heavy industry, which has stepped into the development of high track, has started and completed a series of high quality assets of 31 group of large shareholders to 31 heavy workers. This February, 31 heavy industry received 31 heavy machinery excavator assets.　　This April, the company launched the 31 Automotive Manufacturing Co., Ltd., Hunan Automobile Manufacturing Co., Ltd. all assets and business acquisition.　　This not only fulfills the big shareholder's pledge to avoid the competition, but also causes the listed company Asset Scale rapid expansion, the industry height promotion rapidly. With the improvement of enterprise management ability, 31 heavy industry will look around the world and effectively use international resources to achieve the dual strategic goal of alleviating domestic capacity pressure and increasing overseas market share.　　At present, the Indian industrial park, the German industrial park, the Brazilian industrial park in the intensive construction. The main business is the foothold of the listed companies, value creation is the basis and essence of market capitalisation management, ultimately, or to rely on, enhance the company's value to improve the company's market capitalisation, otherwise it will fall into the mire of manipulating share prices. In the emerging and transition markets such as China, the image of the product market reflecting the capital market is sometimes distorted, so another important aspect of market capitalisation is value management.　　Value management can effectively restore the real picture of the product market and eliminate the lag of the capital market relative to the product markets. Value management is the key to market capitalization.　　31 heavy industry in value management mainly embodies in the accurate understanding of macro policy, ingenuity Capital operation, the construction of brand image, the correct guidance to public opinion, timely and fair information disclosure, and good communication with investors.　　When the company's share price is undervalued, it boosts confidence through overweight, lock-in, and so on, and gives investors a good warning when prices are ridiculously high. 31 Heavy industry has formed a harmonious interactive relationship with the shareholders. Many retail investment 31 won the return of real gold and silver, very concerned about 31 of the products and markets. Institutional investors have become backers of corporate refinancing. Whenever the company held a shareholder meeting, investors gathered to build suggestions.　　The expansion of the product market attracts the attention of the capital market, and the operation of the capital market transfers the funds to the product markets and realizes a virtuous circle. Every time in the history of the important moment can see 31 figure June 2008, due to investors on the non-tradable concerns, the stock market is depressed.　　June 18, 31 heavy industry's major shareholder 31 group pledged to lock 518 million of the circulation of shares locked for 2 years, while the rest of the shares share prices in two years does not double.　　The voluntary commitment of 31 major shareholders is a successful case of market capitalisation, which boosted the confidence of the whole market at a low ebb and reversed the plight of the stock market "10 overcast". 31 heavy industry in the market capitalisation of another case is widely praised the "Wengen 1 yuan Salary". At the beginning of 2009, in the financial tsunami swept, Chairman Wengen set an example, the initiative to make the 2009 only 1 Yuan salary commitment, the company's directors also offered to reduce the 90% annual salary requirements, other senior executives also responded to demand relief 50% annual salary, and the reduction of all the remuneration to return to investors.　　This suggests that the 31 heavy industry will be dealing with investor relations at the heart of market capitalisation management. 31 Heavy industry enthusiastic public welfare undertakings,Improve the reputation of the brand, for the successful construction of market value management has played a role in building blocks. April 30 this year, 31 heavy Industries funded 15 million yuan to launch the first domestic "China 31 Orphan Relief Fund" to explore the long-term rescue mechanism after the enterprise disaster.　　In the 2008 Hunan ice disaster, Sichuan Wenchuan earthquake, as well as the 2009 Chongqing Wulong Mine Disaster and other national catastrophe occurred, 31 heavy industry disaster relief Service team and 31 of the rescue machinery in the first time to the disaster area. Hubei Province, a deputy governor in a visit to 31 hours sigh: "Whenever the important juncture of history, can see 31 of the figure." "It is the value creation and value management of the double wheel-driven market capitalisation, which makes 31 heavy industry realize the benign interaction between real economy and fictitious economy, and solve the problem of dislocation between real economy and fictitious economy."