360 and millet "crash machine" The mystery of the incident

The popularity of mobile internet, so that only mobile phone field, become the major http://www.aliyun.com/zixun/aggregation/3518.html "> Internet companies battleground, often resorted to the introduction of a new product, All have to rack their brains to do promotional publicity, but the ads see more, consumers instead of colds, if the other way? Please look--

Ark Son and Han cold of micro broad war still leave the heat, 360 Security Center Chairman Zhou and Millet company CEO Lei a new round of words War, in micro Bo set off the sensation, once again attracted the attention of all.

It started back to May 4, 2012, Zhou 祎, chairman of the 360 Security Center, wrote: "I've been thinking for six months and will announce an important decision today." ”

That's the simple word, to arouse the interest of countless netizens, we all have to guess what exactly is it? With the crowd more and more people, all kinds of speculation on the micro-blog, because Youku and the potato merger, and even have to worry about the joke is not 360 and Tencent or grand merger.

Of course, this is just a joke, a few hours later, the concept of "360 Special for mobile phones" was officially launched: "360 and Huawei announced the launch of the first 360 special machine-Huawei Shine." The mobile phone dual card dual, equipped with 4.3-inch qHD anti-scratches high-definition large screen, dual-core 1GHZ processor, 1GH super large operating memory, 4G storage memory, the price is 1499 yuan. The handset runs smoothly and is the most cost-effective smartphone at the moment. ”

In the "360 Special mobile phone" concept launched a few days ago, are still calm, until May 18, that is, millet mobile phone youth version of the day of sale.

A netizen on the micro-blog said: "150,000 of Millet mobile phone youth version has been 00 minutes 33 seconds scheduled." ”

Zhou 祎 forwarded the microblog, and commented: "Too abstruse, did not understand, which technical expert to explain, the mobile phone so quickly sold out is not a good thing, that the market potential is huge, but also to all mobile phone manufacturers internet companies send a signal: more money, speed! ”

The fuse ignited from this, the two sides around 360 users special for the machine, Millet mobile phone is superior to the topic, resulting in a one-month-long war of words.

One day in June, Zhou on Weibo: "Congratulations on the success of Millet 4 billion dollars in financing, each (millet cell phone) profit of seven hundred or eight hundred yuan." ”
Micro-bo, including Lei, the millet executives, Zhou 祎, Lei on Weibo said: "I hate the saliva war, and never participated in any words war." Although the report often says that I have a life-force with a population: but if all of us are silent, the public does not necessarily know the truth. ”

June 27, Millet announced the third round of financing completed, on the second day of the announcement of financing 360 special machine "47" began online booking.

Look at the current market situation. Internet companies involved in the field of mobile phone seems to have become a trend, why the 360 special for the machine and millet mobile phones, but to pose a posture of fire and fire?

This is related to the handset itself as well as the profit idea of two companies, Zhou Hongwei launched the 360 special special machine "Huawei Shines" is the main cost-effective route. Same as the millet phone.

"Huawei shines" the price set at 1499 yuan, and Millet mobile phone youth version of the same price, hardware is also known as strong, but in the current domestic market, the first step of the millet mobile phone in the price and popularity are the dominant, Millet mobile youth release fast one year, sales breakthrough 2 million, And every time the launch is in the form of snapping.

This shows that 360 for mobile phones to get a place in this field, millet mobile phone is the main competitor. But looking back, does everyone see the low destruction of two companies?

An internet industry personage discloses: "Take the form of the mouth to be in a good fight to pass 360 special machine, actually is handset manufacturer's intention, handset manufacturer has no internet marketing and promotion experience, and Zhou in this aspect experience is rich." ”

From the beginning of the creation of millet. Zhou to pay close attention to, 360 although on the PC Internet sitting huge traffic, but on the mobile internet, it did not find a suitable development ideas. Smart phones and computers have a different ecological environment, to replicate the success of the Internet, there is obviously a huge difficulty.

The success of the millet phone allows Zhou socks to see the solution, he seems to find 360 and mobile internet grafting of the export. But Lei was already in the front, and Zhou Hongwei had been behind for 2 years, which made Zhou Hongwei aware of the crisis.

360 Special mobile phone challenge millet, from many users did not pay attention to the mobile phone key parameters, began to cause discussion. Let mobile phone product quality, production and other professional knowledge has been greatly popularized, and millet mobile phone profit, repair problems are gradually surfaced, mobile phone industry insider transparency has also been rising, mobile phone profits, materials and other issues gradually put in front of the consumer.

This war of words, let just unveiled the 360 special for mobile phone "Huawei shines" and swept nearly a year of millet mobile phone has been nearly the same concern. and the millet mobile phone in the search list is also top, can be said that both sides are winners.

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