3G Business Consumption new mode: installment to stimulate new demand

Sino-Telecom Beijing Company and China Merchants Bank to launch the 3G wireless Broadband year card payment business, the first opening of the 3G business instalment, which is not only conducive to innovative consumption patterns, but also effectively meet consumer communication needs.　　For the user "tailor-made" service model in the country is also quite reference significance this reporter Rabin built 5.17 "World Telecommunication and Information Society Day" Despite the past, China Telecom in the previous 3G consumption model has become the industry and users to talk about the focus.　　It is reported that China Telecom Beijing recently announced that it will work with the Merchants Bank to launch a 3G wireless broadband year card payment business, Beijing has become the first in the country to launch the 3G business installment of the provinces and cities.　　This is only the innovative business model of China Telecom, improve service capabilities, to meet the 3G part of the war. The first installment of free 0 interest and handling fee China Telecom recently announced that it will work with CMB to promote 3G wireless Internet service.　　This means that the user who holds the CMB credit card can purchase the 3G Internet card of China Telecom Beijing Company 0 interest, 0 handling fee and 12 period payment. According to China Telecom related people, China Merchants Bank credit card users can use the phased way to buy the Beijing telecom company value of 1740 Yuan card package, the package contains 13 months of wireless broadband use time, including 300 hours of local Internet access and 5 hours of domestic roaming time, divided into 12 period payment,　　Pay 145 yuan per issue.　　It is understood that the eligible users can call the number 10,000th Customer service hotline to 8 key into the 3G Merchants Bank calls phased business acceptance, customer Service Commissioner will be the user card operation, and free distribution home.　　In addition, for the 3G Wireless Broadband service, China Telecom Beijing also launched the user to call 10,000th to provide distribution business, so that users can not go out to enjoy the 3G Internet Card Services.　　It can be said that this is China Telecom model innovation, with the help of the rapid shortening of the gap with competitors.　　The change and innovation of consumption mode this new payment model not only makes Beijing 3G market users refreshing, but more importantly, this means that the domestic telecommunications market consumption patterns of a major change and innovation, in the national scope is quite the promotion and reference significance.　　China Telecom, Beijing, said that the main service through the 10,000th hotline for 3G Wireless Broadband business consulting and application of the following three types of package products users free distribution: 3G Six-year card package, 3G six-year card promotional gift package Ⅱ, 3G year card listing promotional gift package. The two companies have a lot in common with the CMB.　　Not only in the mobile market to assume a new role in the brand positioning is invariably located in the high-end customer population, aimed at high-end high-quality customers to provide quality services.　　In addition, in order to deal with the fierce market competition, China Telecom also all-round innovation service mode, multi-channel to improve the quality of services to facilitate more consumers. It is understood that as early as China Telecom took over the CDMA network soon, and Alipay jointly launched a face to the sky wing133, 153 and 189th of the prepaid users online payment service.　　After several months of product docking, not only the sky wing after the payment and fixed-line business users can pay through Alipay online, prepaid users can also be paid in the online office through Alipay to buy recharge cards.　　In addition, China Telecom Beijing also opened a telephone purchase channel, that is, users can call Customer Service Hotline 10,000th, enjoy the appointment of distribution services. May 5, China Telecom Beijing Company also actively expand E-commerce sales channels, and first with Jingdong mall in 51 holidays to start the first round of cooperation. Jingdong Mall is China's largest business market 3C network professional platform.　　It is understood that such partners have excellent, when the well-known e-commerce sites. The biggest difference between the electronic channel and the traditional channel is that the customer service interface is transformed into the network Electronic system service interface by the traditional human service interface.　　Compared with the entity channel, the advantages of electronic channel to telecom operators are mainly embodied in the following two aspects: for the operators, the electronic channel can effectively improve the efficiency of channel management, shunt the operating pressure and reduce the cost of the channel. For users, the electronic channel is quick and convenient, and the form of diversification, to meet user needs, increase user stickiness. Customer satisfaction is the key to whether or not China Telecom can come from behind the 3G is undoubtedly the tipping point of this year's World Telecommunication and Information Society Day.　　China Unicom has officially announced a pilot business friendly experience to launch 3G operations in 55 cities, with commercial expansion to 284 cities by the end of September.　　China Mobile and ZTE, Yulong, Motorola, Samsung, Dopod, LG, new mail, Huawei, Hisense and other 8 manufacturers signed a cooperation agreement, will invest 600 million yuan to help develop 11 TD-SCDMA mobile phone terminals. China Telecom announced that the Sky Wing 3G network coverage has reached 342 cities.　　By the end of July this year, the sky Wing 3G will cover 500 cities. Although China Telecom has been in the forefront of the network coverage, but the task is still very difficult. Compares three operators in the mobile communication field comprehensive strength, moves first, unicom second, the telecommunication third. At the same time, from the existing number of users of comparative analysis, mobile to 450 million ahead, Unicom 132 million, in the second seat, telecom 32 million, only a fraction of unicom.　　Communication industry is to rely on scale to win the industry, the marginal cost is low, at the same time, follow the strong stronger, weaker the more the Matthew effect, telecommunications difficult to rely on traditional means to subvert the market pattern. And all this, all need China Telecom to actively carry out business innovation, quickly make up the gap with the competitor, so as to achieve 2011 mobile users billion, the market share of 15% of the strategic goal. In the technology has no longer become a bottleneck in the development of today, service and user demand has become the key battlefield of the operator decisive battle.