3G Smartphone competition Pattern change

Author: Our correspondent Cheng nowadays, the handset terminal is the 3G era each operator's battleground, all sorts of indications, the intelligence machine has become the operator "The wits fights bravely" the new protagonist. No matter which operator has placed the intelligent machine in the 3G terminal promotion important position.　　In the carrier's vigorous promotion, some middle-end intelligent machine gradually become "star intelligent machine" began to reveal the sharpness. "Star Smart" most of them have a number of characteristics: cooperation with operators to customize, the use of the popular operating system, mobile phone application software rich, the appearance of fashion. These features are destined to be expensive for mobile terminals.　　such as the iphone's high purchase price and the additional application software use cost so many users raspberry, only for a part of the consumer use. At present, the smartphone began to segment the market, the high-end market has been controlled by foreign manufacturers, "high-end" let it only cover a limited audience. At present China's economic development level, the near-stage high-end machine audience group will not suddenly increase. The main force of China's smartphone market is still to accept the "reasonable price" and "appropriate function" of the midrange users.　　In the context of 3G popularization, the three major operators are very important to the market, mobile phone manufacturers also seize the opportunity to launch a variety of price-smart machines, to win more 3G users. In order to popularize 3G, can not rely on the iphone, such as star products, China Unicom has developed a "universal Intelligent strategic Terminal": On the one hand, star flagship "strategic" 3G terminal to attract high-end users, on the one hand, Low-cost "Universal" 3G terminals to attract the general consumer groups, expand the number of 3G users.　　Unicom customized Huawei Ideos's listing has aroused global concern, cool faction W711 as a support Unicom 3G smartphone, the price is only 1000 yuan. By the end of 2009, the number of mobile broadband subscribers around the world was about 360 million per cent, a figure that would climb to 3.4 billion in 2015 years, which would need to be met by cheap smartphones. Therefore, the medium-priced mobile phone terminals are more popular with the majority of mobile phone users, long-term in maintaining a high market share, is the real sense of the "civilian star machine."