4 Factor decision ranking algorithm 90% content

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Personal View-4 factors determine ranking algorithm 90% content

8630.html "> Sometimes we do quite a lot of things in search marketing to rank. Make hundreds of ways to create a link, infinitely many keywords, thousands of unique sources to increase the number of clicks, plus analysis, design, consideration of usability and code structure, and transformation testing. However, for a very specific question, how to improve the rankings for a particular keyword on a search engine is really just a matter of caring for a few important things.

Keyword usage and content dependencies

Although I do not believe in keyword density, this does not prevent you from using keywords wisely and creating related pages. In fact, the relevant search queries and the intent of the searcher is the key factor affecting the rankings. The best way to do this is to use the following basic keywords:

Appear once in the title tag, or as many as two times (the transform appears). Of course, this must look normal, not deliberately (subjective, not necessarily).

Occurs once in the page H1 header tag.

It appears at least three times in the body of the page (if there is a large amount of text content that sometimes requires more times).

Appears at least once in the bold tag.

A picture's Alt tag description appears at least once.

Occurs once in the URL.

appear at least once in the META description tag (sometimes it feels two times).

Generally do not use anchor text on the page to link to yourself (the problem is a bit complicated).

By testing some random keywords to see the response of the search engine, the above mentioned content once reached saturation has been in the rankings to do 95% of the work of Ascension.

Original link SAP

Some people call this PageRank or link weights, basically it refers to all the world to their own pages of the original number of links. You can increase the number by internal links (with your own site generation) and external links (from other sites). A page with a large number of links even if the source is not particularly relevant, the keyword has not been mentioned can still affect Google & Yahoo. (MSN & Ask value keywords and topics more.) ）

The basic principle of the link SAP operation is the early PageRank formula, where the page has some intrinsic level of importance on the web and believes that the link structure of the site can help point out the value of the page. Pages that are linked by thousands of pages are very important. These pages also become important when they link to other pages themselves.

Follow this theory back to your own page, and you can see how the original link SAP has an impact on search engine rankings. The growing link weights that need to create links (your site needs enough link SAP) also require a reasonable internal link structure (to ensure that the link sap flows to a reasonable place).

Anchor text Weight

Early in the 2000 search engine development, they began to use anchor text, and found that this can be used to give links to the key words weighted, to provide a specific description of the page. The linked anchor text is now a key part of the ranking equation, and many other ranking factors are masked when there is a large quantity. You can see that many of the better ranked pages will have thousands of exact anchor text links to take over.

Note the anchor text from both internal and external links. When optimizing, link from your own page to consider how to highlight important pages, including using generic links and image links. Internal links must use exact relevant anchor text. But the effect of 100,000 internal links and 100,000 external links is certainly different.

Domain Authority

This is a very complicated factor. Basically, the domain name Authority refers to a website in the search engine evaluation. For example, the domain name on the search engine has no historical record. There are other trustworthy sources in the domain that point to high-quality pages. Whether the links in this domain page are all points to other trustworthy pages. Analysis of the domain name of the page under the information and link information and the development of the site is expected to match the model.

To influence this variable, it is whether you are really running your site and following the search engine's quality guide. If your domain name wants to get a lot of trust early, you must be trusted by the search engine. If you are destroying this trust, chaining out bad links, and conflicting guidelines, then you lose trust.

Finally, I hope you can sum up 5 or 3 or even 20 factors to say.

Source: SEOmoz

Original address: http://seohelper.cn/node/8934