4 reasons why domestic enterprises rarely carry out microblog marketing

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Today, Google Reader read a lot about microblogging marketing articles, but also about the success of corporate companies in the United States case, and rarely involved in the domestic microblogging marketing case. In other words, do domestic enterprises have successful microblogging marketing? Except for the half-breed like Dell, I rarely hear of any domestic company that has successfully launched Weibo marketing.

Weibo, as a good social media, can help small businesses reach the level of untapped, potential customers, and maintain a sticky relationship with customers already in the business. For small business, this is a new opportunity, it may be you do not spend less money to bring you a large number of target customers, if you do not understand it, do not grasp its characteristics, you will likely and new opportunities again missed. Since the role of micro Bo so good, domestic enterprises have not opened up the wave of micro-bo marketing it? Is it because they are so stupid? I think the reasons are mainly as follows.

A, the United States and China's microblog status differences. In the United States microblogging market, Twitter is a single, in the monthly independent visits, the amount of information on the monthly tweets are in a leading position. And look at the current situation of domestic micro-bo, the attitude of the princes of Chaos, Tencent Micro Bo, Sina Weibo, Sohu Weibo are in happy enclosure, the strength is quite. This means that for an enterprise, it is much more expensive to carry out micro-blogging at home than in the United States.

b, different internet environment. China's internet environment is much worse than America's, and in UGC (Users Generate content, the user-generated contents), the stringent domestic microblogging policy has discouraged many microblogging users. It is often seen on Weibo that someone complained that his microblog content was deleted because of some so-called shutdown keys involved. Too strict a regulatory policy, not only to hit the microblogging user interest, but also the market of micro-bo marketing.

C, the company's micro-Bo marketing attitude is different. Blogs, Weibo these web2.0 products are originally imported goods, then in micro-blog marketing, the United States to walk in front of China seems to be taken for granted. In the perception of Weibo marketing, when American business owners are already in use, Chinese business owners may still be at the stage of exclusion or understanding. This is the marketing concept of the gap.

D, Enterprise Micro-bo marketing talent shortage. Domestic New Media marketing talent is still relatively scarce. This can be seen from the number of Community manager candidates in 51job, I am afraid many readers have not heard the word "Community manager".

I think, with the continuous hot micro-Bo and marketing personnel to enter, the value of Enterprise Micro-blog marketing will be more and more in the domestic enterprises agree, but its outcome will be like the Domestic Enterprise blog marketing, the end of it?

This article comes from the E-commerce blog www.ikeeptrying.cn reprint please keep