4 ways to motivate users ' behavior by using "digital"

Presumably everyone has seen such a scene: In a street shop door, placed in a sound, put a very noisy voice, shop door plastered with large posters, a letter: "Jump Price, the last 3 days", "decoration before the big clearance, the last 3 days." These businesses use numbers to create scarcity and attract the attention of users. This is a business in the real world of some gimmicks, you go back in a week, may still be "the last 3 days."

On the Internet, there are also some use of digital to motivate users to take further action to provide sales and promote dialogue purposes, today's popular group buying site is the best example, and in other social networks there are similar cases, this article on the use of digital incentive users this topic.

For scarcity, people will always flock to, if scarce add time pressing combination, then the user shot the chance will be greatly improved, in group buying site, this combination is the most common, but also the most effective.

-time, usually in the form of Countdown, to create a user, "at this time do not buy, only regret" hint, the user saw this countdown seconds of disappearance, the general will take action, or really buy, or recommend to friends, often with a word "buy quickly, will soon end." ”

-On the quantity, the group purchase website, often also has a word, is "the quantity is limited, the order must be quick." "In the time of the urgent situation, the number is also limited, like the user is generally unbearable to this kind of stimulation, often will immediately take action."

In his video, Lao Luo once again popularized the Economist's classic subscription ad case: the electronic version of the 59 dollar, printing version of the 125 dollar, print version + electronic version of 125 U.S. dollars, many people generally choose a third subscription scheme. In contrast, users quickly make judgments.

--On the price, the group buying site is generally very clear on the original price and the current prices are marked out, then the original price, which in many e-commerce sites are doing so, only to a price users do not know how cheap this is, give the original price is compared, as to whether the current value is true, many times users will not consider this.

--evaluation contrast, this in some http://www.aliyun.com/zixun/aggregation/39575.html "> comments on the site often used, for a shop, comment on the site will not give good or bad conclusions, but the" good "and" Bad "figures are listed to allow the reader to interpret.

As for social identity, as I mentioned in the previous article, this many times is out of telling the user has so many people like or how we, you do not miss the opportunity Oh, in group buying site, often will show such as "5232 people have bought", users often feel that so many people buy, should be no problem, It's the same as seeing a restaurant lined up in the audience.

In Weibo, the number of fans directly displayed in a conspicuous place, the purpose is the same, tell those who have not yet become fans, so many people have become his fans, he is very popular. On Digg, users tend to watch Digg-high news First, and that's the same thing.

Here are some common expressions:

How many people are "like"

How many "evaluations"?

How many people "buy"

--How many people subscribe

How many people "top"?

Wait a minute.

Of course, if the number is relatively small, the role of social identity will be the opposite.

How many people on Sina Weibo have forwarded one of your tweets, to send you a letters, become your fans, for Sina Weibo, these figures remind me, I always have a rush to click on the Impulse, 8630.html "> Sometimes this action may be addictive, I will not go to Sina Weibo to see, See how many of these digital reminders you have, and then go and knock them off at one by one.

Students using Iphne may also have the experience that every time you see an iphone App Store with an updated number of reminders, it's always an unconscious point to look at.

This example there are many, QQ mail digital reminders, soy bean oil number reminders, Facebook on the number of friends, smart use these digital "micro" reminders can promote the user's further operation.

1. Digital can not be fraudulent, especially some e-commerce sites, for some prices, time, number of numbers to be true and accurate;

2. To display these figures in a conspicuous position, let the user have an intuitive judgment and quick operation;

3. For "micro" reminders, the interface to design a conspicuous, and can not disturb the user;

Welcome to the message, say how you think of the number of users to motivate.

This article link: http://www.socialbeta.cn/articles/motivating-consumer-behavior-through-number.html/

Author: puting

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