4399 The rise of small games to drive the rapid development of small game industry

With the rapid popularization and development of the Internet in China, people's work, study and way of life have begun and will continue to change profoundly. At present, China has become the world's largest internet users of the country, the number of Chinese netizens and the continuous application of new technologies for the Chinese Internet market economy has created a good opportunity for development. Mr Ma predicts that 10 years from then, the Internet will fundamentally change society, economy and politics. When Business-to-business E-commerce, Internet search engine to replace the traditional business economy, the activity of a high degree of SNS site type also quietly. Facebook has soared in rankings across the U.S., and "stealing food" and "parking" have become an essential part of people's lives and entertainment.　　Obviously, SNS social network has become the people's life style. The internet has fundamentally changed the mindset of the Chinese people, affecting our life and bringing us endless experiences and pleasures. In particular, China's online game after more than 10 years of development, its user scale reached 311 million, in the face of such a huge user group, the industry competition is very fierce. From the point of view of network game users, at present, the number of Chinese online game users to achieve relatively saturated, online game users tend to rational consumption, the user's age structure is also changing; from the point of view of game operators, the content of the game product homogeneity is more serious, game types and the relative lack of plot, Lacks the effective stimulation to the network game user.　　It can be said that China's online game market has entered the bottleneck stage of profit. With the network game market break through the range of traditional online games, all kinds of games to the edge of life, especially in the last two years, particularly rapid development of small games, has gradually become the Internet game market, another commanding heights. Online games with Facebook, MySpace site style similar to the youth and white-collar high-end users, fully play the small game of strong participation, entertainment and strong characteristics. Online games without cumbersome download installation, as long as the easy click of the mouse to open the Web page can be quickly integrated into the entertainment of the game, to meet a lot of busy working and learning can not enjoy the bubble in the online games in the user community.　　Small game development momentum by leaps and bounds, is the game market is the second spring. The market foreground of the small game is very bright, especially the small game website game theme is very broad, later maintenance up more convenient cost is also low. But why are there so many small game sites fail? The key is still the site itself, many sites just copy other people's model, in the content and business model are the same, not innovation, the site's user positioning is also very vague. In addition to playing small game user group mobility is very large, how to attract users and continuously increase the stability of the user base is the key to the future sustainable development of small games. At this point, the 4399 small game (www.4399.com) Online games website is doing quite well. 4399 has become a small game of a brand, mainly to casual flash games mainly。 4399 the game classification of the website is very comprehensive, the content is also quite rich. When the user game is over, you can also "view", "comment", "Upload game screenshot" "Collection Game", "vote", "Search Game", "Download Game". If the user thinks this game is bad, can also "complain the administrator". 4399 Games Each game can be full, big, small screen play, and there are game records, played the game can go on to play. Like 4399 small game sites such positioning clear, continuous innovation and improve to speed to win is a lot of small game site can learn from.　　It can be said that the rise of 4399 small games to drive the rapid development of small game industry. And now most of the small game site development slowly start, it is important to accumulate valuable experience, small game site, although the game is small, but the number of games site needs long-term accumulation, so small game site must persevere. I learned from the visit that 3366 Small games (www.3366.com) and 8799 Games (www.8799.com) online small game stations have an immeasurable prospect.　　I also tried a few of the inside of the Games, found that the start is easy to play sex is also very high, and the two sites update very quickly, with the players are very good interaction, by netizens love, can be described as momentum Mengjin. Small and Medium-sized Games Web site How to go out of their own development of the road, only accurate positioning, continuous innovation, perseverance. I believe that the future development of small game industry will be a higher level.