60% of respondents believe that the elimination of tainted milk powder bleaching mushroom first by media supervision

"Poisonous milk powder", "hydrogenated oil", "bleaching mushroom" and other events were exposed, the relevant industry associations will issue the industry self-discipline initiative. But netizens are still worried: the benign development of the industry, the light of self-discipline enough?　　What role should industry associations play in the end? Last week, China Youth Daily Social Research Center through the public opinion China Network and Sohu News Center, a survey of 2092 people, 54.3% of the people said "know" industry associations, 43% of the industry association "know Little".　　For industry associations to play a role, 39.9% of people feel "relatively poor" or "very poor", 37.2% of people feel "general", 20.6% of people feel "very good" or "better".　　Only 1.2% of the people affirmed the role of the trade association to play a full trade association, refers to between the Government and enterprises, for commodity producers and operators to provide advice, communication, supervision, justice, self-discipline and coordination of social intermediary organizations. Kang, who has been engaged in real estate industry, believes that industry associations can provide relevant industry data and opinions to the Government, as a reference to government decision-making, is the channel of communication between up and down. Within the industry association, New Enterprises can integrate "contacts" through industry associations, and become familiar with the industry as soon as possible. At the same time, industry associations bear the role of "absorbing harm", member units can solve problems and seek help through trade associations. "A real estate development company in the public relations crisis, has been through trade associations with the media and the public to communicate, and finally defuse the negative impact." "The current situation of trade associations is uneven.　　"A Beijing company director Zhang told reporters, a lot of trade associations do better, the industry's norms and development has a positive role, but many industry associations in the" dormant "state, mainly because many associations linked to the government departments, to carry out across associations and departments of communication is relatively small. It is understood that China currently has an industry association of nearly 70,000. As at the end of 2009, the National trade Association's member enterprises reached 2.982 million, the total assets of 16.88 billion yuan.　　But this survey shows that only 1.2% of the people believe that the current role of industry associations play a full. Song Biao, associate professor of law School of Renmin University of China, believes that some trade associations play an active role in promoting members ' trading opportunities, supervising enterprises to implement legal policies, and even responding to foreign anti-dumping investigations.　　But the improper practices of some trade associations in safeguarding the interests of the industry have also raised questions about the function of trade associations. "There are trade associations to provide new products in the market in 1 years to enter a discount sales, there are trade associations for collective bargaining price increases, these practices are suspected of violating the competition law or Consumer Rights Protection Act, highlighting the conflict between the interests of the industry and social interests."　　"Song Biao said. "China's industry association is an embarrassing thing. "Han Chaohua, director of the Micro-economic Research division of the Chinese Academy of Social Sciences, argues that trade associations are not governments and therefore do not have the administrative control power of the Government; "There is no politicalThe power of the mansion must be attached to the government administrative system, which makes people feel like a nursing home. Jia Xijin, an associate professor at Tsinghua University's School of Public administration, pointed out that the National Industry Association's official color is very strong, the basis of enterprise Foundation and industry autonomy is weak, so timely detection of industry demand, the ability to issue industry voice is weaker, there will always be a lag reaction. "In the face of emergencies, trade associations should find and solve problems before the government, and conduct self service and governance." "What are the reasons why the industry associations have not been fully effective?"　　In the survey, 73.4% of the people preferred the "service consciousness is not strong", followed by the "Trade Association Management Abuse" (61.2%), "not with the government sector really stripped" ranked third (60.1%), and 42.2% of people think that the reason is "lack of funding security." Industry association should not help enterprises with the consumer association "tug of War" Jia Xijin that industry associations should meet the needs of enterprises themselves can not achieve, such as joint action, industry governance and the development of industry standards.　　She cited the Wenzhou Smoking Association, because the basis of enterprise autonomy is relatively good, strong cohesion in the enterprise, in 2002 after the EU anti-dumping case, employing international lawyers to actively respond to the final win. How can trade associations play a better role? According to the survey, 63.8% of the respondents suggested that trade associations should return to their independent and autonomous social groups, while 63.7% believed that they should attract members through good service and industry credibility, and 61.7% suggested a set of channels and mechanisms to coordinate various opinions and disputes; 60.2% believe that there is a need for broad social oversight.　　50.6% of the people believe that there should be a normative system of access and withdrawal. Song Biao that the government should be guided and managed by various types of trade associations. In dealing with the recommendations of trade associations, we should balance the relationship between "industry interests" and "social interests", and beware of the "kidnapping" of the government by trade associations.　　Trade associations should also establish self-regulatory mechanisms to enhance the sense of belonging of industry enterprises to trade associations, while safeguarding the overall interests of the industry, in time to clean up and punish the industry's "black sheep", can not because of the interests of the industry in violation of the law and business ethics behavior. As an important parameter of enterprise management decision, consumer rights should also be considered as the benefit balance factor when the industry association performs its function. Song Biao said that in recent years, many cases of infringement of consumer rights and interests of the industry association, such as the "ban on the wine" of the legitimate debate, still in the catering industry Association and consumer Associations between the formation of a "tug of war" situation, which is very improper.　　To this end, the trade associations in the formulation of policies, standards and regulations and other rules, should be fully with the consumer groups or consumer associations to communicate to minimize the deviation of the rules and the risk of taking legal responsibility. Only by exposure to promote the benign development of the industry is not normal "an industry to achieve benign development, not only rely on industry associations self-discipline?" Beijing A book company staff Liu Xiaolei said, "Poisonous milk powder" incident, around a lot of young mothers no longer rely on domestic milk powder, even if the cost of a large price, alsoTo find channels to purchase foreign brand-name milk powder, "although this incident to the whole domestic milk powder industry suffered huge losses, but on the other hand, this market-forcing mechanism to a large extent, but also improve the domestic milk powder industry situation." Therefore, we should continue to increase media exposure, to achieve the benign development of various industries. "Jia Xijin that if the government cannot do Fapic in regulation, causes the judicial bottom line repeatedly to be broken through, the profession Association and the enterprise's responsibility will become blurred," in "The bad currency by the good currency" the situation, blindly expects relies on the enterprise or the profession Association to maintain the morals and the conscience realizes the profession benign development, is not realistic. " "How to ensure a healthy development of the industry?" In the survey, 62.1% of the people preferred to "increase supervision and exposure of public opinion", followed by the "Government to increase supervision" (59%), "trade association self-discipline" ranked third (56.9%).　　Then there are: "rely on legal policy" (50.9%), "Enterprise Self-discipline" (44.9%), "market reverse force mechanism" (43.1%) and so on. "Six adults want to increase the supervision of public opinion to maintain the benign development of the industry, reflecting the social abnormal mentality." "Jia Xijin pointed out that in the long-term" bad currency by good currency "or even a few legal virtual reality, an accident, the public first look forward to media attention, but the media exposure can solve all problems? "If the law does not play a good role, it will make the problem-solving mechanism become distorted, which is very harmful to society." Han Chaohua that the key to the virtuous development of the industry is to build and uphold the rule of law and punish the manufacturers for their illegal profit-making, which is the government's unshirkable responsibility. "China's market order and the benign development of the industry is not complicated, as long as the following some basic standards of non-standard to act." For example, who manufactures "poisonous milk powder", who protects the manufacture of "poisonous milk powder" enterprises, it should be punished by law. So how could "poisonous milk powder" be flooded? ”