89 Beauty Entrepreneurial Lazy Home Economics: Save the non-lazy people won ze-thick capital injection

O2O in the market in the last two years, the emergence of a number of O2O concept of the industry, to the community O2O industry as an example, the company in the lazy economy of the upsurge, to provide users with errands, storage, door-to-door and other services. Domestic O2O is a subdivision of the community O2O industry, and there are many well-known enterprises in the industry. According to China's O2O industry map Statistics, these enterprises are probably home ", aunt", lazy, laundry "and other words named, such as Home" e home clean, cloud housekeeping, around home economics, 58 homes, etc. to aunt "named Aunt Help, Aunt came, aunt 800 nets, good aunt, worry-free nanny network, etc." to lazy "name lazy days, Lazy home and so on, lazy people housekeeping, to the laundry "named Dry cleaners, Rongchang e bag wash, thai flute washing, love washing nets, lazy cat laundry, daily laundry, Kaki card laundry, E washing nets, big wash, dry cleaners, etc., and the number of the name of the 95081. Recently interviewed the lazy domestic CEO Shing, from the 89 beauty CEO mouth that the lazy household, in addition to February 2014 Shanghai Atom Venture to invest millions of Yuan Angel investment, in June 2014 to obtain ze thick capital of tens of millions of yuan a round of financing. The author chats with Shing in the process, mainly has the following three aspects content: 1 lazy person homemaking, rescues is the lazy person, 2 aunt, in the lazy Person home economics platform 0 cost posts, 3 competes the goods, completes the present competition not to be afraid. One: The Lazy man Home economics, the rescue of the Lazy man was founded in June 2014, is a family service platform to launch the Internet products, that is, lazy people home economics app. And Yau Home Guest is the Beijing Chong Ke Excellent Home Technology Co., Ltd. a high-end home users of the nanny, tutor service platform, provide based on the real-name System + non-intermediary nature of high-end nanny services, including childcare, high-end tutoring, family affairs, the elderly care, pet care five categories. Lazy household is not for lazy people "to provide domestic cleaning services, but for the special people to provide just need services, mainly to the month sister-in-law, childcare sister-in-law, patient care and so long longer, unit price and the higher cost of the domestic service, and the market on the main high-frequency, short hours of the hourly working style of the domestic service is different. But should Xiao Yi also said, at present, the lazy household "has with 400 months sister-in-law signing, forward 100 aunts charge 5% of the return Commission, this part of the Commission is the aunt in the lazy domestic work 3 months after the collection, the signing of the aunt will get higher commission, better resources for the service, and in their spare time can bear the work of the hourly working domestic, To increase income. Therefore, although the lazy household is not the rescue of lazy people, but the future will also be towards this aspect of development, head-on will also be its model and other similar domestic O2O company gradually homogenization, thus forming a competitive relationship. At present, the lazy domestic competition is not already in the market on the emerging domestic O2O company, but to provide monthly sister-in-law service of the traditional offline domestic companies. Second: aunt, in the lazy home economics platform 0 cost of the job lazy home daily for the application of the aunt to provide employment opportunities, its app for senior candidates to carry out recruitment service, where the contact and work histories of senior talent are not disclosed, users only need a phone or through the app, network or micro-letter orders, can be online with high-end talent interview face site for interviews, can be about multiple, customer satisfaction after the payment, the following things lazy home economics will follow up, but does not involve its salary consultation; At the same time lazy household for aunt to do have accidents and other insurance. Aunts in the lazy home to enjoy the home platform is free to provide the opportunity to work, and to the faithful aunt for the representative in the traditional domestic companies in front of the way to the line to draw aunt. The aunt arrives the lazy person home economics, needs to carry on the six Steps interview process: 1) authentication, the aunt to the lazy household to provide identity cards, the latter to verify its authenticity; 2 theoretical examination, the steps need 30 minutes, equivalent to the written examination, 3, the resume examination, lazy home economics will let aunt provide the previous two employers contact, Shing said, It provides the true and false contact with the experience of its staff can easily be identified, telephone contact in the process will be recorded in the form of voice recording; If the aunt to provide false contact, then let it provide another contact mode, if not provided is considered as its automatic waiver; 4 video shooting, The lazy housekeeping will take a short video of every aunt who builds the platform. Customers can understand the basic situation of Aunt through video; 5 installation app, through the above four steps, Aunt Basic platform in the success of the file, lazy household staff will teach aunt install lazy household app and demonstrate its use, as a small training, This is also the only training for the lazy home economics, because the prerequisite for an aunt is to use a smartphone, and in other platforms to receive the month sister-in-law and other services training; 6 interview, the interview is no longer with the lazy person Home economics interview, but with its clients appointment, if successful, aunt enjoy 0 cost induction service, Users to the lazy household to pay 300 yuan/month recruitment costs. Third: Competing goods, do a good job in the current competition is not afraid of the lazy domestic business model is extremely simple, equivalent to the month sister-in-law type of recruitment platform. Follow-up and part of the aunt signing is also a choice has been easy to work aunt. In fact, the lazy Home Economics reference is the foreign listed domestic O2O company Care.com, the company landed in January 2014 NYSE, it has about 4 million of the care service provider, has 99% of the satisfaction; UV is the industry number two times. But the model of lazy home economics is different from that of Care.com, the latter model in the domestic presentation of the way more like the Cloud Home Economics O2O Company, Care.com to collect business matching costs as the main way of profit, while the lazy household at present is mainly to VIP value-added services (one-on-one consultant, assistant interview signing , priority push aunt), and month sister-in-law package discount service. The advantages of lazy home economics are mainly embodied in three aspects: 1) not to not, in addition to contract aunt outside; 2 users, aunts and customer service have lazy Home app client, the three can be recruited and recruited, consulting and customer service, their respective access to specialized services; 3 aunt is generally higher than the average domestic aunt。 When asked about the future of the lazy home to compete with other domestic companies or even with the Giants competition is, studied English and financial professional 89 years, Jiangsu Girl Shing said, lazy people home economics future fate only two are bought or listed, neither rule out, but the most important thing is to do now. Lazy People's economy, create market opportunities, promote the development of social economy, but really let lazy people's economic boom is not a constant increase in user demand, but the user needs to upgrade the resulting demand for consumption-oriented, resulting in business transactions to curve distorted, abnormal, or even fall, Ultimately, businesses have to upgrade and even transform their products and services to the needs of consumers. Merchants caught consumer psychology of consumption, enhance the usefulness of services, to meet the lazy people "lazy to the end of the requirements, nature caught the market."