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Any company will assess the profits of each investment, the so-called "return on investment". Especially in the early stages of a company's development, ROI usually determines whether a programme is likely to continue. For content marketing, the problem of ROI is the same.
Many companies have Web sites and are equipped with specialized personnel to manage and add content. However, in many cases the site is unable to bring profits to the company, at this time, the company will consider the site is useless. Then, the site's marketers need a quantifiable result to tell you that your marketing is useful.
In content marketing, one of the most basic industry standards is the amount of time and energy spent on content, the more you can get high-quality content. In general, industry reports created by multiple industry experts or companies are the most persuasive. So how do we know and use the content marketing of industry reports?
Content marketing quickly becomes the leader of modern marketing
This attitude towards content marketing makes content marketing easier to develop. An article, a video is a good tool in content marketing. This content can be posted on blogs or social platforms to make the product more closely communicated with the customer. A good piece of content will bring the company a steady stream of benefits over time.
Reusing successful content
In most cases, the same topic can be used in different forms of content, such as an article that can be completely made into a video or a simple picture.
Content marketing opportunities brought by industry reports
Generally speaking, the industry report is an objective research, it is some experts in a certain background to explain the problem of an industry or just a kind of display of the industry. When a company or its management expert sets out the industry-specific issues, the company or expert can be completely redefined to the experts and decision-makers in their industry. So how do other companies use this industry report?
9 ways to make use of the content produced in the production industry reporting process
1, the most basic is certain: summary of the report.
2. According to the research process, to record the problems in the industry.
3, create a problem in the industry, to do a simple demo file or basic introduction.
4, starting from the first question to create different content, to answer questions in the form of dissemination of these content,
5, in the industry report before the conclusion to do some speculation, and some problems to propose some solutions.
6. After the industry report is produced, follow up the reaction of the industry report, or provide some supplementary suggestions.
7, through their own website to promote the industry report.
8, the conclusion of the industry report and their company's products or services combined to achieve soft sales.
9. Repeat the above steps according to the different questions in the report.
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