A bowl of "millet" porridge: two or three business on the road

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Wen/Ms. (Science and Technology CEO)

Presumably Feng must be envious of lei: Millet's last headline is too easy. Casually do a bracelet, or by the way announced into the smart home area strategy, at least Baiba media wenfengerdong, Instant is the uproar.

A light customer service on thousands of large companies, shouting "We are still pioneering company," the slogan, did the current hottest two business line of things, said the North Canton deep countless companies ready to speak to VC listen to the story, Hand-Used as a method of red rice hand ring guidance from hundreds of to 79 to kill Huaqiang North Big small Cottage company scheme company, not be scolded into the ball is strange.

Of course, millet as a only three years worth of tens of billions of U.S. dollars in the company, in addition to rebels and the team's product capabilities and implementation capabilities, the strongest is to tell stories, shouting slogans, internet marketing, such controversy is part of the spread, The major authentic media from the media public know scattered people in order to light up the voice also intentionally or unintentionally made that fill fire firewood.

Remember Lei Feng net famous female man Lin Yutou said, hair grumble can, but don't take the position to replace the truth, really think this is a big company strife small company, that is got the virgin disease, have to cure! For a lot of entrepreneurs, not just grumble, and all day complaining about crying days to rob the land, it is the Princess disease, no cure, do not start the venture, Go home and raise pigs! But it seems that pig farmers will also encounter netease ding home pigs.

Really mandare, dare to face the bleak life. Real entrepreneurs, in fact, from the mind of the idea of entrepreneurship, there should be no way to go alone the naïve idea. Reality is always cruel, you should know.

Point one: There is no lone way to start a business

In addition to the development of such things as Mars, the basic earth can grow and develop into an industry, the cross-border of the various giants, will certainly participate in, not right or wrong, only in the morning and evening. As a start-up, you have to be aware of this from the very beginning of your own business. Just mentioned two directions, can wear and smart home, other dare not say, millet is sure to do.

Millet is a consumer-grade intelligent hardware based companies, as long as it is suitable for the millet mobile phone and MIUI operating system, through the Millet brand and software services for the company to bring data and profit products, I believe that Millet will try. After all, the story of the tens of billions of dollar value of millet, in addition to the Internet thinking to do mobile phones, more is based on intelligent hardware, software as the core of the ecosystem, with tens of millions of users to contribute to the large data and the third fourth of the domestic consumer mall.

Therefore, for the interesting technology such a smart wear start-up companies, Millet now launched hand ring, into the smart home that is what we expect (not to mention intelligent remote control, intelligent sockets and so on small peripheral), we believe that millet in the future will certainly be introduced to break the market price system of smart watches, And we are directly a competitive relationship.

Point two: Cleverly to compete with Giants

As a result of the supply chain control more in-depth, when the millet hand ring picture exposure, we judge the cost of this product in dozens of yuan, plus millet has always been low to low urine quality, at that time to arrive at the millet hand ring price will not exceed 99 yuan conclusion. At that time, three or four hours before the start of the conference, for other hand ring manufacturers, the immediate announcement of the reduction to 49 may be the most ruthless approach, unfortunately, no one to deal with. After the play code we all know, 79 yuan breaking price, a variety of hand ring prices began to dive, have the price from the original 399,699 to 89~99, but as a follower, has no attention.

To fight the price war, we must strive to become the party that launched the war, become the subversion of the existing price system. But in the battle of the hand ring, basically all the startups have become wait-and-see and follow, first sent to Millet is not so low price, and then after the incident hastily followed the price to regain user attention. Imagine, if there is a hand ring company, in the day before the Millet conference, occasion marketing announced that the price reduction to 99 or even lower, then I believe Lei classmate that night must sleep is not so sweet.

Well, startups still have to live by selling. Can not and millet that spend other money not meat pain tyrants company than, then use product differentiation to deal with the low price of millet strategy, also calculate a recruit, but this trick is not common people can see understand. If only know millet will do hand ring will be lower price, with early release, many forms to reflect the difference, that send you a sentence: we do not make it!

You flash, you vibrate your heart rate, you can change the battery, you can not charge you can be called differentiation, but said again, in the eyes of users, that is one hand ring, only worth a family barrel. This aspect wants to praise under the thump Shenpo schoolmate, any you play does the hand ring to do the platform to make the big data, I will do my sports community bask in the physical strength compare the field to sell a force lattice, very good. This is the difference of 10 million dollars worth of start-up companies.

Chicken Soup: Entrepreneurship is a business, but not everything is measured by money

General start-up companies, basically are about 1 million of money started, fewer guns less ammunition, can do things to rapid development, often need a number of comprehensive development of capacity. For smart wear, you have to have the hardware to have the software, you want to be the ID will also be stacked, you have to have supply chain management and sales channel support, all of these, for a more than 10-person start-up companies to take the overall balance is too difficult, if you want to stick to make a good product is only a way to work with others.

With other companies (especially large companies) to cooperate, plainly is a business, is the interests of both sides of the game, profits understandable, but the old think of the use of money to measure cooperation, it tends to go astray.

Here's a little story about your own company. We have worked with Huawei on a project that is now the glorious hand ring of Huawei. According to Huawei's desire to enter wearable requirements, and matching Huawei smartphone as the core strategy, put forward the Bluetooth headset as the main body, the machine ring separation of the intelligent hand Ring scheme, spent several months with the Huawei team to study and discuss, and gave the appearance of industrial design, structural stacking hardware, such as the overall solution. Well-known cooperation to this step, it is time to talk about money, but we choose to voluntarily quit, with the package in exchange for Huawei supply chain support for us, incidentally by the Huawei team and leadership recognition. Although it seems to have lost millions of books, but we have successfully upgraded the supply chain to a first-class level, but also to talk about this story, through Huawei to the face of gold, this is the return.

This case is not universal, but it can explain a truth. When you stick to your teeth, not everywhere in the money to measure time, get more often. For startups, it is better to put their own position and give up their immediate interests in exchange for the possibility of greater development in the future.

The beauty of the dream and the cruelty of reality, is every entrepreneur must understand carefully. Millet is a typical successful start-up company, we need to control it, learning to learn, but to go their own way.