A brief talk on enterprise oriented marketing strategy

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Traditional marketing methods, basically is the carpet bombing, it is difficult to meet the personalized needs of consumers, not only the high cost of marketing, but also let consumers feel disgusted. In a highly competitive market, the original competitive advantage of the enterprise is easily replaced by other more innovative opponents. Especially in the face of financial crisis, enterprises need to continuously establish, integrate, update and reconstruct their resources and ability to cope with the changing environment, Gain sustained competitive advantage. In today's more and more personalized era, how to dynamically adapt to environmental change, change marketing strategy, is to seize the target customers, occupy the market, the key to open up business.

and the direction of marketing, it is to solve the current marketing dilemma. Targeted marketing is to identify target customers, to learn their values, to analyze what they need and use in order to identify the target market. Directional marketing is to require the enterprise to segment the market, provide customers with appropriate products and information, and for this category of customers, put in the appropriate marketing time, resources and attention.

Directional marketing is to change the way the original carpet marketing, the appropriate product information, at the right time, in the appropriate way, to the appropriate customer. Directional marketing has also realized the transformation from product management to customer management, from valuing the market share of financial products to paying attention to the change of customer market share, which embodies the concept of "customer-centric".

Good directional marketing needs to adapt to the marketing channels. In the past few years, enterprises through television, radio, magazines, newspapers and other media advertising dissemination and achieved great success. However, as humans began to enter the networked, digital information age, mobile phones became the new "fifth media." Mobile phone ads Accurate, interactive, computable, manageable high delivery rate, deeply touched the advertisers, making directional marketing more targeted.

As a result of the mobile media directional communication mode, can be very good location of different needs of the customer base, combined with customer segmentation can achieve good results.

Thus, the essence of directional marketing is the enterprise according to the personalized needs of customers, the specific business information to specific customers, to achieve a specific effect of a marketing approach, so as to save a lot of promotional costs for enterprises, improve the accuracy and effectiveness of marketing, to achieve the maximization of corporate marketing results, this article from, Red Shirt net Earn forum: http://www.hihhh.cn/.