A brief talk on promotion and Promotion trilogy of training industry

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Training industry in the 2012 development of a raging fire, many friends have more or less the idea of a training to get a promotional website, here? To borrow a friend of the training site to promote the process of the promotion of the promotion of several ways, training industry, specifically, Divided into online training and localized service training, here? Do not talk about some of the online training, such as SEO training ah, soft writing training Ah, these, I want to say is some industry skills training, such as my friend's make-up training, beauty training, and so on I need to go to the training industry publicity, so for the author, what?

Because these trainings are concentrated online, so, most of the promotion methods are based on the line, and then with the online site traffic, so that a large number of users to the order, so that you can go to the local service agencies, so as to participate in training with most members, so, these training, Also has certain propaganda significance. So what are the specific trilogy?

One of the trilogy: offline resources fully utilized

The first step is to directly point out the importance of the offline, offline is a kind of market, offline how to promote the good, can not use the line flow on the basis of direct to bring a large number of local orders, after all, these orders are real, then on the offline resources should be how to promote and use it? Think about what the training industry needs And what is the object? Make-up training is generally mm, fitness training is the same as men, and all kinds of sports training for most people are suitable, so according to the different objects, the required methods are different, but in general are the same, such as.

A a wide range of promotional leaflets, I believe that every sales person has the habit of running office, when most of your customers are in the office, you can do is nothing more than leaflets and the door, for flyers, the General people eat lunch time will leave, walking, So there's a good effect in the vicinity of a restaurant near the office, but the object is different, make-up training, you can send more than a list of MM, work is important, but beautiful for every mm is also a heavy, but the fitness class to men some, after all, now people due to the work of the relationship, Fitness is also less, but the body is the capital, so, the object must not be wrong. So in the spread of leaflets, we should take care of these groups and try to get the best efficiency at the least cost.

B Line of cooperation, very simple, training is what the shop and what the cooperation, for example, your training is the beauty industry, then skin care products, beauty products, and so on are particularly important channels, and for fitness training, fitness equipment, fitness, some of the diet, these can also be the object of cooperation, why? On the training industry, although there are many cooperation, but the cooperation of the goods is a very effective way, in your training here, you can sell goods to take commission, but in others where these beauty care products, you can promote your beauty training, but also can give you a certain commission; In fact, in more industries, industry and industry hook to maximize the publicity to their own, so as to achieve common publicity and common progress in development.

Trilogy Two: Access to online traffic

Because it is a localized service, so the line of traffic, generally also concentrated in the local, then on the localization of several types of traffic to obtain the way there? So let's talk about the most practical ways of traffic, but also for each of the friends who want to do local services to provide some advice

A) Add Baidu map

In fact, many of the local service industries overlook such a source of traffic, that is Baidu map, in Baidu's King today, it has been learning from Google, so have a Baidu map, on the map marked the location of localization services, so, online traffic on the first step is not to advertise, But to submit their address to Baidu, so shown in the Baidu map, such search results are perfect, this way is free, so be sure to take good grasp.

b The promotion of the local forum, in fact, about the forum, find some local forums, not to put some ads, if someone want to do training, it is certainly the first to want to know how the training structure, rather than see this ad another ad, so you can put some of your beauty cases, or fitness cases in the forum, When this case is more and more people pay attention to, is your day of publicity, localization of the forum, the real is the local people, generally need what information, you can also go to search. But one thing, that is in the forum of the evaluation will be very important, that is, Word-of-mouth, if your word-of-mouth in this forum to publicize, then orders are constantly, but if there is a negative phenomenon, then may give your training institutions bring big negative effects, natural orders will not be. Therefore, must maintain their own network image, whether good or bad, are dedicated maintenance.

Trilogy Three: The enthusiasm of the members

It says the line and the line, then the third part is to maintain the enthusiasm of the members, because these enthusiasm is the training of Word-of-mouth publicity, these initiatives can let them spread to any one of their friends, so that more people understand their own platform, so about enthusiasm, should the kind of maintenance is better? Here's how

(a) Training institutions to conduct competition activities, basically each of the activities will attract a large number of members to participate in, for them, the activity is not only mutual understanding of the way, more is to experience their ability, especially when the team activities, mutual cooperation can make the value of the activity fully reflected, after all, a word , unity can feel the strength of the team; therefore, the training institutions according to each month's assessment is different so appropriate to hold some activities, invoke enthusiasm, arouse the concern of society, thus can also provide suitable employment opportunities for the community (this is something).

(b) Expansion of travel between members of training institutions, some say there is nothing good about putting these on the agency? In fact, as long as you are in a collective, then travel expansion is a good opportunity to understand each other, in the university have three years of students do not know, not to mention these training is it, so, A lot of organizations to expand the opportunity for members to understand each other, is the emergence of mutual understanding, these on the one hand is the embodiment of enthusiasm, on the other hand is the embodiment of unity, after all, a whole, whether good or bad, unity is in the first place.

Trilogy mentioned here, I hope that these training trilogy can help everyone, so that everyone has a very good reason to believe in themselves, to do the site, to do the promotion, this article by the Make-up training webmaster strongly recommend http://www.ginzza.net/, every site has the opportunity to promote, Only the promotion can progress, can persist.