A brief talk on the integration of the marketing advantages of micro-blog news events

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Weibo is now the hottest marketing tool, and few people have denied it. A celebrity Weibo has more than tens of millions of business value because of its staggering millions of of fans. Similarly, with more than 100,000 fans of grassroots micro-blog, published a commercial blog post, the charge is hundreds of yuan. Why is the business value of Weibo so high? What are the advantages of Weibo marketing?

Compared with traditional marketing methods, the marketing cost of Weibo is especially low, a blog only need more than 100 words, the current network marketing in soft marketing is more effective and low-cost, micro-bo and soft marketing comparison, a good soft wen if not the top or hair on the home page, its impact will be greatly reduced, at the same time, The time it takes to create a soft paper is to write several or even more than 10 tweets. Internet marketing is the biggest feature is everywhere, spread point is ubiquitous, and Weibo is precisely the advantage. At the same time, microblogging marketing is easy to use, not limited by time and space, as long as the Internet, you can send micro-blog anytime. As long as insist on hair, easy to effect in the short term.

Of course, to do a good job of micro-blog marketing, is not without skills, with micro-bo marketing, to fully highlight its advantages, according to the characteristics of micro-blog, summary of micro-blog has the following advantages:

Advantage One: Force to play

Traditional marketing style like hype, is to borrow a hot spot, a star, a sudden event to promote, publicity themselves. Weibo can also hype themselves, for example, rumored that "micro-bo Queen" Chen Yao has more than 20 million fans, and even a national publication editor Chen Yao's fans are envious, "Chen Yao a sentence, the audience over the circulation of dozens of times times!" More than 1 million of the circulation of ordinary periodicals is very cross, wonder editors will have such a sigh.

"Unfortunately, Chen Yao only one!" Many people are making such a sigh when savvy marketing experts, then quietly began to "borrow force" marketing way, they will pay attention to Chen Yao released each of the latest micro-blog, and then thread, grab the bench, then, its role is not and ranked first in the Baidu home page of the position has the same effect? Of course, Can not rob the first, occupy the home page position, also will obtain certain attention degree.

Advantage of the second: "Micro-news" of the spread of more than the general media and even major websites

What news is the fastest, of course, is at the scene of the people spread the fastest and most accurate news. We give the major news media to the speed of transmission from slow to fast, the newspaper needs a day, the fastest time to need a few hours, the portal editor to write and report about one hours, and micro-Bo can be a few minutes.

Any sudden news, there is no lack of attention to the group, the ultimate goal of marketing is to get attention, business concerns bring business opportunities, users pay attention to bring benefits, no attention will not be profitable. "Micro-news" from the date of the birth of Weibo, its role is more obvious, the biggest advantage is not the need to pass a special audit of the direct original ecology of the broadcast, ultra-high concern, is the micro-Bo continued hot one of the key factors, there is concern from the marketing point of view, there is this unlimited potential business opportunities.

The third advantage: from the user point of view, they focus on a specific micro-blog, the initiative to become a Twitter fan, bloggers and users at a certain point of empathy!

The Bob did not say a word, just speaking of fans of the heart, that the blogger is with fans standing on the same level of thinking, put a lot of people's doubts, want to say, want to know things are said, aside from artificial operation, those who join the natural flow of fans, to enjoy the blogger hair a joke, or a share , the blogger has a certain degree of trust.

The first problem of marketing is to solve the user's psychological alert, I believe you sell products or services, and micro Bo can be a good solution to this problem, have a certain degree of trust, publicity and promotion is easier, easy to improve the conversion rate.

We analyze the advantages of Weibo marketing, in fact, micro-bo in the traditional marketing process more advanced, especially by virtue of the news incident is significantly higher than other media, or even more than the traditional Internet news media, micro Bo more like a marketing tool of the complex, how to operate this tool, the webmaster need to carefully try to find a strong point of entry! The latest chapters: http://www.xiuxiankuangtu.net/, through the A5 hope to like to see iffy novel webmaster, look at the last update of the chapter!