A few traps that need to be vigilant in buying websites for microblogging

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Twitter has stormed into ordinary people's lives: the first thing to turn on the computer every day, may be clockwork Micro-blog, shut down the computer before will send a, daily by bus subway, play mobile phone games gradually less, watching news novels gradually less, the peripheral glance past, mostly in reading hair scarf, with the fiery, the birth of the marketing approach!

Micro Bo hot up, more and more group Buy website also started through micro-blog marketing, in order to enhance visibility, increase registered users, increase sales and other purposes. Micro-bo marketing threshold Low, multi-platform, spread fast, other marketing platform is no way to compare the advantages. But group buying site microblogging marketing needs to be wary of a few traps!

First, not all group buying sites are suitable for large-scale microblogging marketing, advertising.

The budget for Weibo marketing needs to be carefully considered. If your group buying site is a service capable to the whole country, investment in the micro-blog marketing is not the second choice, if your group purchase site is only to serve a certain region, then personal advice, there is no need to invest too much money for micro-blog marketing, just to open a micro-blog account, do a good job of micro-bo maintenance. To make a simple analogy, you post a tweet to forward a prize-winning event, only a certain area of user participation, so that the problem, if the forwarding user control in a region of the problem, your activities also need to find popular microblogging forwarding, but the current situation, popular microblogging fans are all over the country, a small number of fans in a region alone, This leads to difficult to achieve the desired effect, and your area Weibo active fans have how many, also difficult to do accurate statistics.

Second, not all microblogging marketing methods are suitable for your site.

At present, there are four main types of popular microblogging marketing methods:

1 award-winning activities, this is the most seen on the micro-blog marketing methods, the general expression is to pay attention to their own micro-blog, forwarding microblogging, @ friends, and then take a certain number of friends to distribute prizes. For such activities, it is necessary to be alert to the flow of activity. The prizes are as attractive as possible, as far as possible to select practical products, not necessarily to choose Ipoad, iphone4 such products, although such products attract people, send such a lot of activities, we do not have any freshness, and the price is too high, can award the user less, if you choose a cheap products, And everyone is practical, we can let more people enjoy concessions, why not!!

2 Direct product Sales for the purpose of micro-blogging activities, the general performance of the release of product jokes, take the site link, and then find a large number of popular microblogging for forwarding, such activities need to pay attention to the product can not be too advertising, the best use of soft form, in order to cause fans of the public, in the right position can be inserted in some expressions, Used to attract the attention of fans, pictures as beautiful as possible.

3 to grow fans, improve visibility for the purpose of micro-bo marketing, mainly in the form of large size with small, micro-blog is not advertising, but very attractive, and then find popular grassroots forwarding. Do Weibo people know that many fans, good quality microblogging to forward a number of fans can grow, if on the forwarding list, growing fans will be more. Growing fans in this way are the highest quality. The soul of Weibo is interactive, the soul of Interaction is broadcast, interactive and broadcast can not be separated from high-quality fans, but in the microblogging just opened, the growth of fans is a bottleneck, no fan base, you micro Bo to see, you Bo God horse value. But this kind of way invests will be bigger, needs the long-term insistence, if does not have the sufficient budget, is difficult to maintain for a long time.

4 Weibo events hype, this kind of marketing way energy is huge, at present I am also in the study, hope to understand this kind of way friend learns to exchange.

The above four kinds of way need according to own website circumstance, choose the marketing way that suits oneself website.

Third, you need to be wary of traps when choosing popular Weibo for forwarding.

1 only to see the number of Weibo fan traps, Weibo fan number is a measure of the quality of a micro-bo an important standard, but not the only standard, if the launch of the time to see only micro-Bo fans is very unwise, micro-bo marketing so hot, forwarding unit price is generally a number of fans as the standard to quote, it is inevitable that someone to brush the zombie powder. At present, there are three types of zombie powder, the first is no avatar, no micro-blog, this type of Sina Weibo has been very difficult to see; the second is a head, there are micro-blog, but also have a certain number of fans, but there is little Bo, this zombie powder as long as the careful observation is easy to find; And Weibo is updated every day, in addition to not interacting with the real fans are basically not very different, this kind of zombie powder is difficult to find.

2 wary of forwarding and comment on false, some micro-blog fans, broadcast and comments are also large, but I would like to warn you not only look at the surface phenomenon, currently in micro-blog, fans can brush, broadcast can brush, comments can also brush. In the face of this situation, we need to be cautious in carrying out micro-blogging, need to be careful, machine brush out and the real forwarding of comments there is a difference.

3 need to choose and their target group of the same micro-blog forwarding, such as you are cosmetics Group purchase site, the target group is of course female-oriented, so in the choice of the popularity of micro-blogging needs to choose female fans gathered micro-blog to launch, the effect will be the best.

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