A phenomenon that can not be neglected during the promotion of website

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Once a year to the Spring Festival Gala, it is easy to think of Zhao Benshan's sketch, this year Uncle Uncle did not appear in the Spring Festival Gala, although more or less affect us to see the mood of the Spring Festival Gala, but soon after the end of the year, we began to return to the army in the Spring Festival, and re-enter the work, life, of course, most of the A5 are web workers, This sentence has some awkward words, the site is the center of the work is to promote! Today, we do not discuss the new method of website promotion, the new way, but the periodicity of the website promotion process.

The so-called periodicity, Baidu encyclopedia to explain is-things in the movement, the process of change, some features repeatedly appear, its two consecutive occurrences of the time is called "cycle", very simple, is a thing if there is duplication, then, is a cycle. The most common shortest cycle is the swing of the clock, one second at a time, and also through a cycle. In life, there are many things about periodicity, such as 12 months a year, 12 zodiac signs, one 60 ... Periodicity is very common, in the website promotion, the cyclical will bring us what beneficial enlightenment?

At present, there are many ways to promote the website, such as mailbox promotion, forum promotion, soft text promotion, QQ promotion and so on, some webmaster use one or more ways to promote the site, often encounter such problems, such as a single use of a way to promote, in a moment will bring good traffic to the site, can be over a period of time, Traffic began to drop sharply, and the use of a variety of ways to promote, there will be a certain way of promoting the effect of a good, and another way to promote, but no results. Of course, the different ways of using promotion, its impact is also different, such as catching hot events to promote, in the short term will bring ultra-high flow, but, hot one, the flow of natural go down, and some promotional methods, such as focus on the content of the site update, the appropriate hair some outside the chain, the early may be very little flow, With the content of the site increased, to meet more and more users, traffic gradually climbed, long cycle, effective slow, need a long wait process. According to the website's heat and timeliness, we can adopt different ways of promotion, for those who heat up the site, you can use the short cycle of the promotion method, in the short term, to do such a high cost of the site, and face the risk is also large, take last year's group buying site, is a vivid example; And for the long-term operation of the site, the best way to promote the promotion of a short cycle and the extension of the long cycle of both the use of the method, so as to seize the hottest topic, at the same time, can also ensure that the site traffic gradually climbed.

At the same time, the site to promote the periodicity of the choice of keywords also provides a reference basis. Now do a single keyword is difficult to get good rankings in Baidu, as the site continues to increase, most of the webmaster in the selection of long tail keywords. So seize the moment of hot, for example, take the festival throughout the year, you can use the festival + site keyword promotion and optimization, Lantern Festival + site keywords, qingming + site keywords, 51 + site keywords, this long tail keyword best relevance. I am afraid the holiday + website keyword Taobao Guest site is the most handy, I just provide a framework, different sites flexible and the current hot words organically combined application. The festival is fixed, see stationmaster How ingenious application these! Similarly, treats the sudden event, also uses the abrupt event + website keyword, the network almost days will appear the hot spot, as long as one months can seize one to two hot spots, will bring the huge flow for the website.

In addition, pay attention to the periodicity of website promotion, can let us reasonably discard those effect very little promotion way. Late last year, a large number of forum sites appeared account leakage events, but, users of the account leakage incident reaction is very flat, famous Tianya website was exposed a large number of accounts, including some famous account, "I hope the thieves take my account not casually bubble mm!" The famous network writer Tianya registered users Ning Wealth also encounter stolen number, but he joked about this sentence, why not too in mind? I haven't been to Tianya forum for a long time! " Ning Mammon gave such an explanation, at the same time, last year's popularity of Weibo can not explain the decline of the forum site on the other hand. And the Forum sink People Network and other social networking sites, so, in the process of website promotion, treat these have become yesterday's website, we neither give up, nor do not spend too much energy to promote, so pay and return will be seriously unbalanced.

The cyclical nature of things, let us sober awareness of a problem, hot spots every day, and there are some topics will be taken turns to hype, Micro Bo although thriving, there is a decline, the forum site although some deserted, but still someone in the stick. "King of Change", this is the cruel side of the internet, but, no matter what "hot", can not be separated from the people behind! So we should put the user first, no matter what promotion way we adopt. Because the user is sometimes the most "ruthless", so we must seize their attention to the hot spot, pay attention to the development of the Internet "cyclical", to carry out targeted promotion, will be less to go a lot of detours!369 rebate Net http://www.369fanli.com/starting A5, reprint please keep the connection, Thank you!