A5 Marketing: A brief analysis of the five reasons why the small and medium sized enterprises ' websites always fall right

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For the enterprise station, corporate website as the enterprise in another image of the Internet, enterprises can through the corporate web site in the Internet to promote the image of the enterprise, products, services and other information, so corporate web site has attracted the attention of enterprises. At present, many business owners are reflecting such a problem, corporate web site is always baffled by the Baidu penalty and then down the right or K station, the enterprise owners face such a phenomenon is always annoyed, clearly has been well optimized site, but also to deal with the various algorithms of Baidu, but still suffer from the right to fall, And each fall right after the restoration of the right, after a long time, in short, enterprise station is the right to fall.

Recently, the author has been with a number of corporate webmaster exchanges, in the exchange of knowledge about 80% of the corporate site are down right, each drop right is in Baidu big update, and every time the weight of the next month to restore weights, this let the enterprise stationmaster very distressed, and I also learned that many of the owners are novice webmaster, To optimize the site also only know how to write soft text, hair out of the chain, analysis of the data, the site structure, page and other optimization can only understand a little, so the site down right after no way to find the reason, and therefore the site is cycled down the right, a long time down the corporate web site not only has not the weight of the rankings and traffic, so that the loss of a lot of Of course, I also hope that the Webmaster outsourcing to do site diagnostics to find out the right of the site down the issue. I think, now many corporate websites are almost the same, the reason for the right to be down is in fact most of the same, I probably looked at the next some is always down the right of the enterprise website, not within the chain out of the problem is outside the chain out of the problem, so the author on this issue with the Enterprise webmaster analysis, The author of a simple look at some of the corporate web site common reasons, the following look at it, hope that the owners of the business to help.

Reason one: home to users and spiders not friendly

The first reason is that the homepage of the Enterprise website is not friendly to the users and spiders, and there is no user experience and search experience at all. The phenomenon of the vast number of enterprises stand also should know that most of the company's home page is very gorgeous, home are all kinds of large graphics or flash, open the home page A look is almost not found to help the user content, and spiders crawl to the things are very few, such a site is the most easily down right, and the first page to get the chance of ranking is very small. Why do many corporate websites appear like this? Because the enterprise boss is only the image of the enterprise is not estimated to the user and spider experience, the author has also worked in the enterprise, but also faced this situation, but after the exchange of not only I have a lot of people's corporate web site is like this, The structure causes the website to drop the right or the weight not to go up or down the phenomenon, so the author thinks this is the first reason.

Solution: To make the homepage of enterprise website have user experience and Spider experience, the author's suggestion is that the company's products, news, product knowledge, corporate profile, contact information, case display, links, such as the deployment of the home page, in fact, is the first home on the display of content are users want to see, for the big picture, Flash, JS and so on all removed, the picture size is at least the user can accept the range, if too big words may cause some visual impact to the user. I was responsible for a Web site is this, and then improved the home page not only the weight of 3 ranked also in the Baidu home page.

Reason 2:3 big tag deployment serious piling up

The second reason is that the deployment of the three major labels is heavily stacked. Many of the corporate Web site's three major tags in the deployment of a serious stack of keywords, some enterprises would like to product keywords, target keywords, regional keywords all written in the title tag, keyword tags and description label, webmaster People want to know a bit, now Baidu only likes to have user experience of the site, and give priority to the rankings. According to incomplete data, many of the company's bosses want to let the enterprise webmaster will quickly optimize the keyword to Baidu homepage, but a lot of optimization technology is not good webmaster is optimized for optimization, the keyword piling up on the three labels, hope to quickly optimize the ranking, in fact, is already a wrong optimization method, a long time down the site will be punished, And the reason for the punishment is that the home page seriously stack keywords, the author screenshot to give a classic case.

Solution: First of all, under the title tag, the most common form of the title tag is divided into two forms, the first is "keyword 1_ keyword 2_ 3-company Name", the second is "the natural blend of keywords into a phrase" These two are the most common, If there are business owners often pay attention to the Webmaster network should know that their title is the key word of the natural knead into a sentence, there may be business owners will ask why this write the title? In fact, this is for the user experience, so the author's proposal is so write the title. The first one can also write, but note that the key word control in 2-3 or so. Again, the keyword tags, keyword tags are not previously considered by the search engine scope, the author of the proposal is not to write, or write after not to repeat the title, recommend 2-3 Index can bring traffic target keywords. Finally, the description tag, description of the tag is not a search engine to consider the scope of the However, the description of the tag is helpful to the user experience, because three tags only the title and description is displayed in the browser, then in the description of the enterprise introduction and product introduction can be written a phrase can be better than a little more than that.

Reason three: the site within the chain of deployment is not perfect

The third reason is that the site's internal chain deployment is not or imperfect. As the saying goes, the small station relies on the chain, in fact, the station not only to rely on the chain, the chain also need some, but there is no big stations within the chain so exaggerated, from the current many corporate web site to find a problem, the enterprise site is not deployed within the chain or incomplete deployment, the first enterprise to know what the role of the chain, Inside the chain mainly provide channel and transfer anchor text, the white spider crawling in the time can be crawled through this page to another page, if the chain is deployed well, the site is like a network and then let the spider crawl more quickly, so that can be included in the pages of a quick collection. To say the most tangible inner chain, many people have been to the Amazon, in the bottom of a product page will see "Buy this product users also bought these products", these products and this product is not the same, for spiders can quickly crawl to other pages and index, the author cut the figure. May be a lot of people will say the anchor text inside the chain think also very good, but not easy to control, many sites because of the anchor text over stack caused the site down right, as far as possible not practical anchor text, if used words can be linked to each product page, a page an anchor text can be.

Solution: The most common within the chain has a site map, navigation system, anchor text, internal page recommended reading, related reading, random reading, previous page or next page, these are the most common in the form of the chain, General Enterprise Web site is open source program two times is the best deployment of these, just want to design in the foreground can be, I recommend that the page use related reading, random reading and recommended reading, so that spiders can crawl more, especially random reading can crawl to a variety of different pages and increase the index, now many enterprise site deployment of the inner chain is not very complete, if the enterprise webmaster to deploy words can find the relevant technicians to develop the website.

Reason four: The main station content quality difference is not original

The fourth reason is that the quality of the main station content is very poor and many content is copied competitor. Many corporate websites are like this, either to write the article in person, or to copy the original mode of the competitor's article, and do not make any changes, only the company's name into their own enterprises. First of all, the next hands-on also the article, from the exchange found that many corporate web site articles are seriously piling keywords, and write articles without user experience, plainly are optimized for optimization, the quality is really poor. Again to say copied over the article, you copied the copy has not changed the content, this is your wrong, at least to change a little.

Solution: To find such a situation, owners can not write original content, do not know how to write original ideas from where to, the author's proposal is to xianchu understand products and the industry, and then from the product of raw materials and manufacturers to find ideas, the author is such, every day to write a big original article. In addition, when writing articles do not stack keywords, to write out the nature of the article, the title of the article using long tail keyword, the content around the long tail words to write, I believe that the Enterprise stationmaster has written the composition bar, at that time did not know the soft, you can write as a composition of soft wen, such effect will be more effective. If the copy of the article is recommended to replace the fingerprint, but do not recommend to copy, as far as possible to pseudo original or translation, translation is a high-quality original.

Reason five: The quality of the chain is poor and not targeted

The fifth reason, the quality of the chain is poor and not targeted. The common outside chain form divides into the friend chain and goes to other website to publish outside the chain, according to incomplete data display, but some of the enterprise webmaster in the chain when all like to go to Webmaster Forum replies leave the Home page link, you may be doing this outside the chain, you think such a chain and corporate site is targeted? There is to send out some of the garbage outside the chain, for example, a large number of blog, Forum, classification, business-to-business and other sites released outside the chain, so that the chain will only allow the site to add a lot of junk outside the chain, a little high-quality outside the chain is not, and accumulated over a long time will be punished by Baidu and then down the right. To say a friend chain, friend chain is called High-quality outside the chain, can quickly upgrade keyword rankings, but there is a phenomenon is the most common corporate Web site, many business owners have money ah, a large number of high weight to buy friends chain, do not buy friends chain of the site are friends chain as treasure, a large number of sites to add friends chain, General Enterprise website friend chain only need 30 can, why do you increase so much?

Solution: Although the station depends on the chain to support, but do not have a large number of the site to do outside the chain, the author's recommendations, do outside the chain to find targeted sites to do outside the chain, such as the author's website is dedicated to the enterprise to do site diagnostics and SEO Consultants, the author of the company is Then the author chooses the target platform is stationmaster forum or the portal, if your business is to do building materials, you can go to the building materials category of the site to do the chain, but not too many, according to the number of collected to do outside the chain, follow the step-by-step can be, in addition to Webmaster portal submission and its own website has relevance of the article, For example, the combination of site optimization experience to write articles, such articles can get a lot of people reprint, is a high-quality natural chain, can quickly improve keyword ranking and transfer weight and vote.

Writing at the end:

Above by A5 marketing http://www.admin5.cn/article-455-1.html original edit. The above five points is the author of the current enterprise site is always down the right to analyze, can be the sum of these five points together, and then the enterprise owners to see if they are responsible for the site is this, or whether the boss is the right to drop belong to these five reasons, if there is a need for immediate improvement, of course, there are other reasons, The author today to make so many analysis, I hope to have a sympathetic business owners can quickly improve your site, if the right to reduce serious can be outsourced means to do site diagnostics.

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