A5 Marketing: How to avoid the competition of key words in Enterprise website

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Today mainly want to talk to you, a corporate website some pages how to avoid the keywords of self competition, in fact, this is an old topic, before a lot of people have written, so also many also no one to see. In the afternoon, there is a webmaster in the group to communicate this problem, and said that some of the site's pages because of the occurrence of keywords leading to the competition. A5 Marketing believes that this is a phenomenon in the Web site information Architecture design, one of the most frequent problems, including our own site has also been a problem. There may also be webmaster to this is not very understanding, simple to say that the site has two pages, and then two pages at the same time the target keyword, when the page is included will let search engines to choose the most relevant pages, leading to the competitiveness of the keyword.

Keywords The disadvantages of self competition:

When the company site on some pages of the same target keyword, will compete with their own rankings, after the ranking will reduce the internal anchor text, external links and keyword relevance of the ranking ability, and ultimately will cause the keyword does not have a better ranking situation. This is the key words of the disadvantage of self competition, may be a lot of webmaster do not care about such a phenomenon, but also may be a lot of webmaster care and make improvements. Of course, if this situation is improved, keyword rankings and others will naturally be better.

Effective ways to avoid competitive keywords:

Usually in the optimization of the corporate web site, a page may appear two, three or four phrases when the target keyword contains another page, you can use the appropriate anchor text in the Content link to another page, so you can avoid the problem of competitive keywords. In addition, it is recommended that the webmaster should pay close attention to each page for the key words, some important keywords, can give the site to bring the target users, large flow of keywords summed up and pay attention to.

For a simple example:

If one of my site's target keywords is "airplane", another page contains a "plastic plane", note that two pages have the target word "aircraft", at this time in order to avoid the target keyword competition, I put the "plastic plane" page with the anchor text "aircraft" link to the "Aircraft" page. This operation can be done in the body information, but also very simple.

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Actually, a lot of big websites are already doing this, but many small and medium-sized enterprises do not do so, may be because they do not know the importance of this, it may be because they have never noticed this, but A5 marketing advice webmaster attention to this, in order to let the keyword not self competition, in order to make the ranking better, It is suggested that the present phenomenon of self competition should be improved. If you are not sure of the site's keywords do not rank the reason, we recommend webmaster to do A5 webmaster network SEO Diagnosis (http://www.admin5.cn/seo/zhenduan/) services to diagnose keywords do not rank the reason, Enterprise QQ free consultation: 800017899, A5 Marketing SEO Diagnosis 100% Increase the website traffic, invalid refund more assured! More can add to the SEO Exchange Group: 134413448 micro-letter: A5yingxiao