About 2/3 of people think TV commercials are more effective.

Absrtact: Although advertisers have aggressively invested their budgets in digital advertising, they have not given up on traditional media advertising. Television still accounts for the largest market share of advertising, and its share has not shrunk. Because of the measurable nature of internet advertising, more and more advertisers also recognize

Although advertisers have aggressively invested their budgets in digital advertising, they have not given up on traditional media advertising. Television still accounts for the largest market share of advertising, and its share has not shrunk. Because of the measurable nature of network advertising, more and more advertisers also recognize the effect of network advertising.

October 2012, Ad0be investigated American marketers and Lama Temple. 51% of American marketers believe that online advertising is better than television commercials. But users are apparently addicted to the past, and about 2/3 think TV commercials are more effective.

Users apparently prefer to look at ads on traditional media rather than on digital devices. When asked about their preferred ads, 45% said they liked their appearance in the favorite print media, 23% chose to appear on TV, 11% chose the web, 3% chose social media, and 2% liked to read ads in digital magazines.

In advertising style, marketers and users also have great differences. While both agree that the best ads are ads made by professional marketers, half of marketers share this view, with Internet users being only 36%, with no consistent view of paid-search ads and outdoor advertising.

So what do users like about ads, 3/4 of people say that advertising should tell a unique story, rather than trying to sell things. 2/3 said video and user product reviews were better, and the store experience was more important than online.

It is obvious that users do not dislike advertising, and they will consider ads from trusted people or non rigid.