Acquire the right to operate the famous Italian shoe companies.

Domestic shoe companies can only be simple to international brand OEM, and make a meager profit situation, was changed yesterday. In the afternoon, the largest private footwear enterprises in Austria Kang Group and the "World Shoe" Italian Famous Footwear enterprise Wanli (Val-leverde) in Shanghai signed a global strategic cooperation agreement. According to the agreement, O ' Connell formally acquired the latter's global brand management rights, stepping out the Chinese shoe companies to acquire foreign brands the first step. This is the first time that Chinese shoe companies have got the "right to speak" in Sino-foreign cooperation. The two sides are unwilling to disclose the price of cooperation according to the agreement between the two sides, O ' Connell will achieve the global brand management of the world, the latter's global brand marketing and product manufacturing are all responsible for the operation of O ' Connell; and assist O ' Connell in Italy to build an international research and development Center. Yesterday, the two sides after the cooperation of the first Wanli China image shop in Shanghai Huaihai Sea opened. Founded in 1969, Wanli the main production of High-tech "breathing" functional shoes, is the Italian reputation and reputation as the first shoe-making enterprises, 2005 to 82.314 million euros in operating income in Italy medium-sized Fashion Enterprises 8th. Currently, it has more than 2,300 stores worldwide. Yesterday's press conference, both sides did not disclose the price of the cooperation. 10 years may be a direct acquisition however, O ' Connell President Wang revealed that the million-virtue, except for all the local stores, the future will be all O ' Connell. "These stores will sell two kinds of shoes, one is O ' Connell, one is the mighty." Wang said it would help O ' Connell to open up the European Union market, which is still a piece of ice, and take advantage of the other platform, so that Ogilvy shoes "go" farther. Armandoarcangeli, founder of Amando Akengli, said he was "very confident" about the ability of the international market to operate. Some experts said that the cooperation is actually the acquisition of brand management rights, which is often in the premise of not achieving the overall acquisition of the second choice, common in the luxury industry, such as LVMH buy Dior perfume, cosmetics series, L ' oreal acquisition Armani perfume, cosmetics series, "and the overall acquisition is only one step away. "When the time is ripe, the possibility of a full takeover is not ruled out. Wang yesterday that the cooperation period is 10, but certainly not for such a long time, the mode of cooperation will change. According to Ogilvy insiders revealed that at present, O ' Connell has realized that the other brand "altogether", a comprehensive merger just sooner or later. Shoe companies are implementing industries to replace "Chinese shoe companies are taking classes in the European market." "For this cooperation, Shanghai Jiaotong University Professor Shang pointed out that the footwear industry, Europe has become more and more vulnerable, while domestic enterprises with their own manufacturing capacity, the more show advantages." "So this is an excellent opportunity for industry substitution. In this respect, O ' Connell also agreed. It is understood that since the formal launch of the new global marketing strategy last June, O ' Connell has set up overseas companies in the United States, India, Hong Kong and other countries, and the use of overseas localization strategy to develop the market, development momentumRapid。 "It's just a start. Wang said that this year, O ' Connell will be Singapore, the United States, Japan and other 7 countries to launch a comprehensive expansion strategy to further expand the international market share.