Alcoholic drinks forecast three quarter net profit falls 60%

Liquor industry "Don" Xu Cochang The effect of resignation, seems to be alcoholic wine body appears.　　Alcoholic drinks (000799,SZ) released a three-quarter earnings forecast, with its third-quarter performance or a sharp drop, with net profit falling nearly 60%. Market analysts believe that the performance of the Xu Cochang and former general manager of the separation is not unrelated, "Xu Cochang go, its original set of marketing management methods are replaced by a new way, the enterprise ushered in short-term adjustments."　　"A person close to the core of alcoholic liquor said that alcoholic drinks in the third quarter of the sale is not a problem, the net profit decline due to the company's intention to control goods, adjust sales and structure." Net profit is expected to fall 58% October 11, alcoholic drinks released an expected three-quarter results, the market was surprised that its net profit forecast fell nearly 60%. The announcement showed that the third quarter of alcoholic beverages expected net profit of 9.4743 million yuan, down 58.89%;　　January-September Alcoholic drinks are expected to net profit of 58.789 million yuan, an increase of 58.38%, is expected to basic earnings per share of 0.194 yuan, an increase of 58.38%. Alcoholic drinks The board said that the increase in net profit in January-September was due to a major litigation issue in the first half of the year and the execution of the bill, so that the recovery of receivables reduced value to increase profits.　　However, the announcement did not disclose the reason for the expected net profit decline in the third quarter. The announcement was a surprise to the market as the semi-annual report of alcoholic beverages did not show signs of a sharp decline in performance.　　Alcoholic Liquor 2010.5 Annual report shows that during the reporting period, the total operating income of about 236 million yuan, an increase of nearly 30%, net profit of 49.3147 million yuan, the year-on-year growth of nearly 250%.　　Earlier, the alcoholic wine has just experienced internal high level turbulence, with Xu Cochang led the management team left, the sugar background of several senior executives to "steer" alcoholic drinks. Xu Cochang turnover "pains" "The sharp decline in third quarter performance and Xu Cochang exit must have a big relationship."　　A Hunan brokerage analyst who declined to be named told the Daily Economic news reporter. "In the Xu Cochang era, a large proportion of alcoholic liquor dealers are impressed by Xu Cochang's personal charm, after he left, these dealers have become uncertain factors." The analyst said, "The news of the resignation of the marketing backbone of alcoholic drinks in North China has revealed that the company's marketing team is being readjusted."　　"July 7 alcoholic drinks Company issued a notice, May 6, 2010, alcoholic wine holding subsidiaries of alcoholic liquor supply and marketing limited liability company and Changde Prosperity Industrial Co., Ltd., Hunan Heng and Business Development Co., Ltd. jointly funded the establishment of alcoholic liquor Hunan Sales Limited liability company. A person familiar with the matter said that after Xu Cochang left, the new sales company would master all sales of alcoholic beverages in the main Hunan market.　　This also means that enterprises in Hunan Province sales or will be "succession" impact. "It doesn't rule out that the new company is not fully rolled out,Thus affecting the sales of enterprises.　　The analysts said. However, the news from inside the alcoholic drinks does not support the statement. A person close to the core of alcoholic drinks told the Daily economic news reporter, "there is no problem with business sales, the three-quarter expected decline is the company in the adjustment of stock, for future marketing plan." "Bet on" the directional issue of additional Xu Cochang before leaving, and the sugar group had a "gambling agreement."　　After Xu Cochang left, the new team of alcoholic drinks again faced the game. According to the previous release of alcoholic wine issued by the announcement, the alcoholic wine additional price is not less than 11.55 yuan/share. Among them, the controlling shareholder of the Royal Company Limited to cash subscription does not exceed the final issue of 15% of the number of shares, other specific investors in cash to subscribe to the remainder of the issue of shares.　　After the completion of this non-public offering, the total capital of alcoholic drinks does not exceed 341 million shares, of which the company holds no more than 103 million shares.　　Raised 443 million yuan, will be put into the quality of wine brewing technical innovation, base wine grading storage and Packaging Center technical Transformation (input 199 million yuan), marketing network construction and brand media promotion (investment 120 million) 4 projects. "Alcoholic drinks have the most important raw materials for brewing wine, the directional additional base wine brewing, storage and packaging technical renovation project can solve the problem of industrial bottlenecks."　　The analyst told the Daily Economic news reporter. The person familiar with the matter said, "after the issuance of additional pressure alcoholic drinks will certainly have a big big." ”