Alcoholic liquor executive personnel shock revealing the helm Xu Cochang or being elevated

Known as China's liquor industry, "channel change", once flap arm to be gathered, by the industry known as "The Don" alcoholic wine at the helm of Xu Cochang seems to be facing the dilemma of being elevated. Alcoholic drinks July 7 announced that May 6, 2010, alcoholic wine holding subsidiaries of alcoholic liquor Supply and Marketing Co., Ltd. and Changde Prosperity Industrial Co., Ltd, Hunan Heng and Business Development Co., Ltd., Chenzhou Jie Xiang Trade Co., Ltd., Xiangxi Prefecture, Harmony Wine Marketing Co., Ltd., Zhangjiajie Jinxiang Wine Co., Ltd.,　　Hunan Province de Tai Wine Food Co., Ltd., Mengbishong, Zhou Fulian, Peng Lihua, Li Yang, Chen Shangzhi, Huang Liyun, Dong Xinjun, Wang Ziquan, etc. in Hunan province Ningxiang County signed the "alcoholic liquor Hunan Sales Co., Ltd. Cooperation agreement", jointly funded the preparation of the establishment of alcoholic liquor Hunan Sales Limited liability company.　　Xu Cochang was elected as Chairman and legal representative of the company, the election of Fan Zhen, Chen Shangzhi, Wang Ziquan as vice chairman of the company, the appointment of Su Xiaoying as the general manager of the company, the appointment of Mr Liu as the deputy general manager of the company and the appointment of Royan as the company's finance manager.　　On July 5 prior to the disclosure of the above announcement, alcoholic wine has been exposed to the media "North China sales team collective resignation," which is the March media exposure "Alcoholic liquor general manager Xu Cochang, deputy general manager Han, deputy general manager Zengsheng to the board to resign" after another "senior management personnel shocks."　　The last "personnel quake" finally ended up with Han, deputy general manager of alcoholic liquor, and July 5, the resignation of Xiao, general manager of alcoholic liquor Supply and Marketing Co., Ltd.　　The establishment of a new sales company is the personnel concussion "fuse"?　　For alcoholic drinks July 7 The announcement, close to the company's analysis, in the newly established Hunan Sales Company, Xu Cochang as chairman, but the company is the general manager responsibility system, Xu Keqiang's rights appear to have been elevated; In addition, the establishment of the sales company is also the March 31 Han exit fuse. Of course, there are insiders to the securities daily Reporter said Xu Cochang is still alcoholic wine "spiritual leader", it is impossible to be really overhead. Last year, the performance of alcoholics grew quickly, many dealers are directed at his cooperation.　　In addition, "a large number of dealers are brought out by him, the Prestige is very high, this can not be ignored." Public data show that the 65-year-old Xu Cochang, who was the head of the party committee of Yibin Wuliangye Winery, Deputy Secretary of the party committee, deputy director, Wuliangye Group Vice Chairman, Vice President, party committee members, Yibin Wuliangye Co., Ltd., director, general Manager.　　The whole is responsible for Wuliangye from 1993 began to appear during the rapid growth of Wuliangye and series of products sales, until 2004, "Age and Body Reason" fade wuliangye. Five years later in February 2009, Xu Strong "airborne" to the alcoholic liquor as general manager, learned that the venerable Xu's "back out of the lake", many dealers have expressed their willingness to "join" and "fight" cooperation. However, in the old club Wuliangye kindness, Xu Cochang repeatedly said that this tripHe will not dig the "corner" of Wuliangye, but boldly introduce the outside capital into the business. Zhou Sizhan, a food industry researcher, said in an interview with the securities daily that after the rumors of a group of senior executives who had been exposed to alcohol Xu Cochang, alcoholic drinks fell 4.3% in a day; If the marketing executives collectively resign, it will also cause a decline in the share price. "For the company's sales performance, marketing executives are very aware of the company's operating model, and have a very fixed customer base, their collective resignation, which means that the mature distribution network changes, the company has to send staff to the new and old dealers and other customers to negotiate, and so on, the waste of resources must extend to sales performance fluctuations. "But at the moment, Zhou Sizhan points out, the impact of the" collective resignation "of the top executives of the North China marketing team has not widened, and it seems to have subsided so far. But if the marketing executive collective resignation incident really large area, the impact must not be underestimated.　　Comparatively speaking, if the marketing executive resignation is true, the most direct impact should be listed company's share price, and in the short term it must also fluctuate to the company's sales performance. Management tore up the "betting agreement" with the operating team. Over 1 years, Xu Cochang handed over a satisfactory answer: Alcoholic Drinks 2009 Annual report shows that 2009 to achieve revenue of 365 million yuan, an increase of 42.07% per cent, after the non-recurrent profit and loss of 43.17 million yuan, The net profit attributable to the parent company is 15.31 million yuan. April 27, alcoholic drinks released the first quarter of this year's results report, the company profit in the second quarter, net profits of 2.317 million yuan, and a year earlier was a loss of 5.38 million yuan.　　In addition, the licensing strong to the media that this year's sales conservatively estimated at more than 700 million yuan.　　However, the business philosophy, business model and the future development strategy of the company are becoming the "restraints" of the Xu Cochang management team leading the alcoholic wine development.　　Zhou Sizhan pointed out that March alcoholic drinks exposed three senior executives collective resignation, the contradictions are more concentrated in this, and the marketing executive group resignation is also the continuation and extension of the previous contradictions. According to people inside the alcoholic liquor company, alcoholic liquor management sugar in inviting Xu Cochang to join the alcoholic wine when both sides had a secret sale of the gambling agreement, is the next 5 years annual sales profit of more than 50 million yuan, the sugar and Xu Cochang, Han can be divided into 6:4 of the proportion of profits.　　At that time the incentive for the management team is very large. However, the establishment of Hunan Sales company, obviously for the division of the original alcoholic drinks in Hunan market profits, if the original 50 million yuan profit, the new company was established, alcoholic drinks can only occupy 20% of them, that is, 10 million yuan of profit, which in the background of the profit on gambling, Xu Cochang and Han is certainly not dry,　　This is also the reason why Han resigned this April. For the frequent exposure of high-level personnel shocks, alcoholic liquor companies need to take some measures to eliminate aThe negative impact of some executives leaving. Zhou Sizhan pointed out that the first is to stabilize the morale.　　The turnover of senior executives is bound to bring some adverse effects, such as causing employees to panic, the enthusiasm of the decline, worry about the spread of their jobs and jobs, at this time, the key to stabilizing the heart. Second, the new high tube to join in time.　　After the resignation of senior executives, the need for another competent person to assume this role, not only conducive to stabilizing the morale, but also conducive to the timely transfer of work, as soon as possible. Moreover, the incentive mechanism should be adopted to retain talent. After the resignation of the supervisor, there are a lot of good followers, the use of incentive mechanism to retain these talents for me is also the key.