Recently, the Fruit Ninja CEO Shainiel Deo visit Lok Tao and with Amoy to reach a joint brand operation, advertising marketing and other in-depth strategic cooperation. It is reported that the Lok Tao 15 Fruit Ninja series of shoes have been fully opened for sale, le Amoy ads will also appear in the Fruit Ninja game interface. Amoy CEO Bi Sheng introduced, and Fruit Ninja cooperation is only le Amoy "joint brand" part of the strategy, has been on line or introduced the brand also has Angry Birds, plants vs Zombies and Tom Cat series shoes. And with the help of similar mobile phone popular game concept marketing, Lok Tao from the mobile end of the revenue has accounted for the company's revenue of 20%. Bi Sheng that the joint brand can avoid its own brand "long time, the price is difficult to balance" minefield, while the combined brand yield is twice times the agent brand, is a good footwear development direction of the consumer. It is revealed that the joint brand has accounted for the overall sales of 10% of the shoe. Commercial newspaper reporter Zhang Yiwang/finishing share to:>> more
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