An alternative PR for Amber education

For the listed companies, public opinion is a double-edged sword, how to deal with and guide very skilled. It is also interesting to observe the way a public company is coping with the sudden negative news. This year, Amber (Nyse:ambo) is quite a lot of things. Last September, CCTV exposed Amber's 1 to 1 suspected false propaganda; in the middle of January this year, the media revealed its takeover of the Hunan-Lake school conflict intensified, suspected of financial fraud; In early March, the president of the People's office was left out; Multi-knowledge network found that, interestingly, Amber never in a hurry to publish a notice clarification or official response (in fact, in addition to CCTV exposure, other events, Amber did not respond), but through small and medium sites to publish a large number of soft articles, will be negative information extrusion Baidu News First page, or even the second In the early hours of March 1, the Daily economic news published an article entitled "Acquisition of alleged fake Amber education sued" articles, Sohu, NetEase, and news and other sites reproduced more than 10 times. On the day 9 o'clock in the morning, the network began to appear intensively, such as "Amber education, supporting each dream factory," "Amber and time to fight to reshape the career elite learning Dream", "amber among the education pioneer, innovation is the soul of development" and so on more than ten articles. To the night of the day, sorted by time, each passage of the article has been "squeezed" to the second page of Baidu News. January 31 also happened a similar thing: Financial Network published the evening of the article "Amber Education was exposed to buy fake performance bureau to the U.S. listing", nearly 20 sites reproduced. From 9 o'clock the next day, the Eton school in China----amber education Changsha same Lake "The Amber Education public lecture helps the high examinee to take off", "The amber Education invites the famous teacher for the college entrance Examination language ideas" and so on the article launches quickly, and each article only publishes in one website, does not reprint (by Baidu News crawls, namely occupies one position). By the evening of February 1, financial Network reports have been "squeezed" to the bottom of the first page of Baidu News. But this trick also has the use condition: "The negative News" appears has the certain interval. The recent privatization of the Bo led to a series of questioning frequency is too high, soft Wen released directly to the "supply" deficiencies. On the other hand, Amber also carries out the deletion of network negative information through PR company. According to the Beijing Youth Daily report, Amber was exposed during the CCTV, a number of network media reprint or follow-up, a PR company to contact a website editor, said willing to pay 1400 yuan, want to delete the article. The common negative information processing measures of listed companies are no more than announcements, official responses, media interviews, and investor communication (such as learning a large non-transactional roadshow). The above methods, amber all "disdain", turned to play the idea of Baidu News, this is the self-deception of the smart, or a new way of the odd recruit? (More know network reporter Hou Jingtian) whenever there is negative news, Amber will release a large number of soft text to "cover" (Multi-Knowledge Network map)