Analysis of 2 problems frequently encountered in URL address design with different viewpoints

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We know that there are many factors affecting the site, such as the quality of the content, the speed of the site, the structure of the site, the structure of the URL address and so on. Many details will have an impact on the site's future optimization, so we always think about it from many aspects when designing the site. When encountering these problems, we often get the relevant solutions from various channels. But are these seniors ' suggestions for us to be suitable for our site? I think otherwise, some problems or have their own ideas, not excessive blindly follow. The following author will be from a different point of view of our site URL structure design easy to encounter 2 problems.

Question one: Do we need to unify our URL address?

I think most of the seoer have met this problem. Many people will think that in the URL address design should be not with the WWW URL redirect to the world with WWW, or vice versa, to unify the entrance. In webmaster circles is well-known blog Lou blog is also the URL with WWW address redirected to the URL without www. Why would you do that? The answer is to unify the entrance can be very good to retain the weight, so that the weight more concentrated.

So is that the case? The author's point of view is different, visitors to visit a website when the habit of playing URL address are different, some visitors like not to play www. But all visitors end up with the same goal, that is, to access this site, if you have a visitor into the URL address blunt jump to another address, we can say that this approach to a certain extent, to violate the visitor's willingness to visit. This violates the user's friendly experience. In the search engine position, the user experience is a priority. So for this area www and without www, Baidu search is how to deal with it? As shown in the following figure

Above we can see Baidu URL address without WWW page return code is 200, this is a normal access code, did not do 301 jump. Then some people may have the question, since does not use jumps, then what method retains the weight of the site? For this I think we just use the preferred domain, search engine naturally can identify which page is we want to let search engines see the Main page. Search engines automatically give this page a higher weight, while using the preferred domain can also prevent the site from being "mirrored" by the scholar.

Question two: Is it not friendly to use dynamic URL address and contain relevant variables and parameters?

In traditional concepts, many seoer believe that static or pseudo static URL address will be more friendly to search engines and users. In this aspect, the author also has its own different views. I think there are parameters and variable URL address is not necessarily on the user and search engine unfriendly.

First, let's take a look at the URL address example for the two Discuz forums, starting with a dynamic URL address with parameter variables: www. XXX. Com/forumdisplay.php?fid=5&page=2, followed by a static or pseudo static URL address: www. XXX. Com/forum-5-2.html. Many seoer at first glance may think the second URL address is better. But I think not necessarily, first we see the use of static URL address is really short, but who saw this static address know that 5 and 2 of the meaning? While the dynamic URL address, we can clearly find from the parameters that this is the second page under the Fifth column. Therefore, the dynamic URL address is directly to the user unfriendly form. So what about search engines? We can be definitely unfriendly to dynamic addresses. In fact, whether it is Google or Baidu, we can again the Webmaster Guide to see they have made it clear that the dynamic address with parameters can be well identified. We can see that the dynamic URL address is not necessarily on the search engine unfriendly.

Summary, as a successful seoer, we not only need to be good at summarizing the experience of predecessors, we need to have their own thinking. Have their own ideas, if just blindly follow the bandwagon, it is impossible to make a contribution in SEO. The two points in this article are purely personal, and if there are different points of view, please point out.

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