Analysis of local portal management flow (I.)

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The flow is mainly three kinds:

The first type: keyword flow, through the site year after month of information accumulation, accumulated a lot of page information, each page will release a different keyword. Through the search engine, users will search the relevant keywords, through these pages into the site.

The second: The application of traffic, the site of an application service by the market and user identity, when the user has the corresponding requirements, into the site.

The third type: Activity marketing flow, through activities to bring users to pay attention to the flow, such as more intensive activities, the activity flow will be a single point, one by one to connect into a line, will create a "stable" flow pattern, that is, the flow of activity.

Analysis of local portal management flow

1, keyword flow advantages, disadvantages, misunderstandings and access methods

2, the application of the flow of advantages, disadvantages, misunderstandings and access methods

3, the activities of marketing flow advantages, disadvantages, misunderstandings and access methods

First, keyword flow of advantages, disadvantages, misunderstandings and access methods

Advantages：

A, keyword accumulation and the site's operating time is directly proportional to the old station, keyword flow more and more stable.

B, the use of this way, the continuity of the requirements of the operation is not high, is the technical and part-time type of webmaster operations site main way. (such as a word to do better, you can maintain a stable ranking for a long time, but also more stable to bring traffic)

Shortcomings：

A, keyword ranking instability

(Although we accumulate a lot of information day after day, and continue to release keywords, but the internet is dynamic, other types of websites are also making similar information, we are competing for keyword rankings, so will lead to the information we manufacture in a dynamic change, from the big pattern, the key word operation has gradually declined, This is a typical "webmaster" thinking, and now the Internet has entered the "application" thinking, the need to solve the actual problem of netizens through information, and constantly optimize the way to solve the problem, angle and depth, so simply rely on the keyword operation, site traffic will soon encounter bottlenecks, and gradually decline.

B, user viscosity is poor, site user value is not high

(Only the key words for the operation of the focus, the site will not have a real user and brand, the reason is very simple, users through the search engine, after reading the information will leave the page, will not have more nostalgia.) We can think of ourselves, and every day through the search engine search for all kinds of information answers, we are not also find the answer, very open left the site, will remember that just for us to provide information on the site name and URL? Answer: No or hard.

Misunderstanding：

A, Baidu is the key

B, ranking instability and Baidu algorithm or other reasons related

(many webmaster understand the key words operation, simple think the site should have a large amount of information, as far as possible manufacturing information, you can create more keywords, Han Xin soldiers more and more, and then through Baidu included release keywords, thus for the site to obtain users.) So this kind of stationmaster's thinking main point is two:

1, more information, keyword release more

2, Baidu included, ranking, the weight of the site, SEO optimization is very critical

Above, still the typical webmaster thought, but the internet has now developed to the "application" stage, that is, the value of information above all, simply said, the user search goal is: Hope to find the most accurate answer to the search keywords, only for the netizen better solve the problem of information only valuable, and search engine work principle is also so, Need to be most able to solve the user problem of information and sites to be pushed to netizens.

Therefore, the key to the operation of keywords is information value, the higher the value of information, Information page keyword ranking can be more stable, otherwise no amount of information is useless.

So the key to the construction of keyword traffic is not the number of information and search engine rankings: But information value.

If we are in the production of information, the hearts of the idea is that through the information we produced the best for netizens to provide services, such a way is the key word operation of the "shortcut." At the same time also understand that the best information value or the answer is dynamic, we need to constantly improve, in order to make a certain information point for a long time to maintain a stable ranking in order to make the site's keyword flow stability and growth. )

How to operate a site in this way:

Keyword traffic is the only way to develop each site, to have such traffic needs to know what keywords we want to do and some of the necessary knowledge;

Mainly two points:

1. Know how to build the city name of the local portal we operate as the core and build the keyword matrix.

such as: City names keyword phrases, city names keyword phrases, city events keyword phrases, city hot topics keyword phrases, etc.

Allies to use the portal platform, through the portal platform related channels can be better to achieve these goals: such as yellow pages channels, phone numbers, local pass, the question channel, forum and news topics, etc.

2, from to give users a better information value perspective as a fundamental, using the platform to maximize the construction of information value;

such as: a page of information construction is not as good as a topic information construction, a topic information construction is not as good as a channel information.

For example: Jingmen house prices can be a post, a topic, or a channel. But keyword ranking is not the same degree of stability.

Source: Jingmen Online

Original: http://wwwjm.ccoo.cn