Analysis of the factors influencing the integrity of business website turnover

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Now many enterprises know the importance of network marketing to the company, but also know to build marketing-oriented web site. But these enterprises stand in the eyes of the marketing site is nothing but "understand us, our advantages, why to choose Us" and so on, so that the site is colorful, its jump rate is high. This article, the author will analyze the hands of a car parking lock site, several revisions to strengthen business integrity and thus affect sales of cases.

First, the credibility of the enterprise station before the establishment of the factors

Before building a website, you must first seek and then move. General SME station, the establishment of the station must be considered as follows several factors.

1, product selection decision site name

Here said the choice of products, refers to the enterprise is operating its own brand, or do business as an agent. If such as drizzle parking lock, the product belongs to its own brand, you can choose product brand words as the site name. If the distributor or agent, if the product is more well-known, you can choose regional agents as the site name, if not well-known, the author recommended the choice of similar "So-and-so", "a certain technology company" is the most suitable.

The author of the company has been on this before the loss of the name of the site directly written as "So-and-so E-commerce company." If the site is such a headline, it is likely that some of the major customers will not click to enter the site. Because big customers prefer direct contact with manufacturers, or regional level agents, so there is price and quality advantages.

2. Website domain name

Enterprises operating on the Internet brand, domain name is similar to a company's stores, strong as the east also replaced the domain name. The author suggested that the enterprise station try not to use a string of meaningless numbers or pinyin.

Second, the establishment of the station to improve the integrity of the important factors

Improve the trust of the corporate web site has a lot of factors, the author according to their own website (mainly engaged in mechanical products), said that the product station which details on the integrity has a great impact.

1, provide customer cases

Consumers tend to have the mentality of blindly follow, typical if the product quality is similar to the premise, if consumers know a manufacturers of product sales than B manufacturers of good, will certainly prefer a products. For this piece of customer case, drizzle parking lock has a deeper understanding, as shown in the following figure. Drizzle not only provide customer cases, but also the customer case breakdown, such as individual cases, enterprise cases, different user cases and so on. In this way, it can increase the consumer's approval degree and purchase desire.

2, provide shipping notice

Some webmaster believe that the enterprise station to provide shipping announcements, it will be easy for competitors to understand their own sales, customers and other key data. Drizzle parking lock is as follows to solve both the use of shipping announcements to improve the trust of the site, but also to deceive competitors.

The following figure, the author of the company's shipping announcements, only to indicate the issue of customers, and not to indicate their number. Secondly, if the key customers, we can falsehoods marked, such as not to provide specific address, specific unit name and so on. So falsehoods, competitors can only get some minor information.

3. Provide real picture

There are three main types of real pictures, the first category is the enterprise or products of various types of certificates, such as business license, brand patent certificate, product quality certification and so on; the second category is the product or manufacturer of this article, such as inventory products and so on. This can enhance the consumer's recognition of you; the third category is the staff photos, such as car parking locks often need to provide on-site installation, after-sales service support and so on. The picture below is part of the real photo provided by drizzle.

4. Other small but not negligible factors

The enterprise station also has some details, to the Enterprise website Trust degree also has the very big influence, the typical has following several.

A, the Enterprise 400 telephone and so on the detailed multi-channel contact method.

B, the company's detailed contact address.

C, the website record number, the company business license.

D, if necessary, you can provide relevant authoritative media coverage (buy soft article), real partners, customer evaluation and so on.

Third, the factor of increasing the trust degree after building the station

After the establishment of the station, I think that improve the brand or product integrity factors say big point called Word-of-mouth Marketing, said a little bit called brand protection. Typical brands such as brand names, company name and so on, enterprises need a strong sense of protection. such as the use of many business-to-business platform, high Weight forum, blog, library and other brands to do the protection of words.

Word-of-mouth Marketing or brand protection is on the one hand, secondly, online and offline also have to improve the quality of after-sales service. If the author of the car park equipment parking lock products, in the use of the process will inevitably encounter a variety of problems, such as product battery charging problems, product crashes and so on. At this time, if customers like you consulting products how to maintain such issues, the company full-time customer service to answer questions, or provide technical support as far as possible.

Iv. writing in the final

In the final analysis, the website Trust degree and the website user experience, the marketing type website and so on have the intersection. As a business station, more time is needed to consider how to improve their profitability, rather than tangle a very small problem, such as which channel did not add keyword description and so on. The author of the remote control car lock site, by changing some details, from the Webmaster Statistics tool, its bounce rate has declined, and its turnover needs to be monthly units, to see trends.

Article by drizzle parking lock www.mmyqp.com Original, reproduced please indicate the source, thanks!