Analysis of the four major factors that determine and influence the weight and ranking of web sites

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With the development of electronic commerce, whether enterprises or individuals want to use the Internet E-commerce to enable more consumer groups to understand their own business and products or corporate personal website, many enterprises are used for their own e-commerce channels, whether it is a third-party platform, or independent blog, their own business mall, corporate website. have become the vast number of network business friends close to the target of one of the important means, this article today on the corporate web site how to achieve a better performance in Baidu? The main factors affecting the weight and ranking of the site and we detailed analysis. All right, let's get down to business.

First, the site has a good user experience and structure. User experience is the first thing we should focus attention and attention to the factors, we know that search engines are the basic core of User service, better service to their own user groups are search engines in short, in other words, how our site in many competitors stand out, first of all must be consistent with the position of the search engine and view, That is, a good user experience and the structure of the site, a good user experience in the reasonable web site color collocation, the speed of access to the site, the user's heart and the user's access behavior depth analysis, the content of the site can be really helpful to our users. This is the basic experience to pay attention to the factors. Secondly, the structure of the site is mainly manifested in the physical path and Web site URL link structure of this block, the physical path can be tied to the structure can also use a similar dedecms tree-like structure all the files are included in the main folder a directory, which is very neat and tidy, The name of the folder is the physical directory name can be used pinyin or simple spell can be in short directory and URL connection note Naming and connection depth, our goal is to facilitate user browsing and spiders crawl.

Second, high quality website content and stable update frequency. The content of the website is like the River of day and night, like the blood of people, bring fresh things in the constant movement and circulation, discard the useless things, the website is the same truth, daily Update can always release the latest information of company news products and the latest news of the industry, Not only can provide the freshest and most valuable things to serve our customers is also to attract spiders to visit the necessary conditions, so the article update here we have to do is to mention the common value of the company's products or news, the article updated attention to the content around the main keyword to expand, The appropriate mention in the article to describe the main keyword or long tail words, not only to consider the user and to meet the spider and the rules included, in order to attract spiders and web articles included, improve the weight of the site to lay a solid foundation in the station.

Third, the site's external link building. External links The author suggested that after the optimization of the station, we will focus on operation, I do not recommend the contents of the site and the structure is not perfect in the case of outside the chain of construction, do a good job in the station, the chain can choose the high weight of the forum platform to attract spiders to visit, students have the style of writing can register A5 Webmaster Network account for soft paper submissions, External chain update attention to quality or the first priority, below notice the update frequency outside the chain, every day update how many outside the chain to do well aware of, so that the number of the chain to maintain a constant within a fixed range of fluctuations, not suddenly high and low, so that the weight of the improvement and stability of the maintenance is very unfavorable, and secondly, External chain attention to the wide degree and relevance. This is reflected in our attempt to use a different platform to operate, as far as possible to find and our business-related and product-related forums or classified information platform, blog platform and so on. These two prerequisites are our external chain construction must always be aware of the factors and vigilance.

Four, the server factor and the security of the website space. This is our website stability and weight stability to improve the key, space stability is the fundamental factor of user experience assurance, frequent downtime, access errors and so on these issues will undoubtedly let users of our website and even the professional degree of the enterprise greatly reduced, And for the Spider stable visit site crawling content and articles will also be greatly affected, this hope that everyone should pay attention to, and often communicate with the space business, the first time after the problem, these are the basis of our daily work. Second, the site security of the regular update procedures, download the latest Web site update patches, timely to the Forum to communicate, set up a complex access password and user background directory, these are the issues we should pay attention to. In fact, in the author's opinion, these are the details of the day-to-day attention should be able to evade and avoid.

To sum up, the author will be in the operation of the company's Web site in the daily work effectively improve the weight of our site and related sites daily safety maintenance of common sense issues we have a detailed analysis, because although we are doing SEO, but to take into account the above factors to integrate the above strategy, The organic embodiment in the website daily maintenance and the operation, believed that the website weight certainly will have the quantitative change to the qualitative change enhancement. In the process of optimization, we first do a good job of optimizing the site itself, secondly, in order to optimize the normal way to do the normal SEO operation. Finally, we insist on long-term, I believe that our site rankings and weights will also be on a roll, to give you a return and surprise. Today and you share to this side, SEO more strategies Welcome to join the SEO real Exchange QQ Group: 54641201 discussion, this article by the Intranet security http://www.xki.com.cn original starting ADMIN5 welcome everyone to reprint, please keep the site source, thank you for your cooperation.