Analysis of the key Words Project operation Plan of optimizing website

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Mention SEO site optimization I think you seoer will think of keyword ranking optimization (keyword in the search engine natural ranking), through the keyword ranking can optimize the site to bring a certain amount of traffic, which can enhance the overall optimization of the site's weight, Since the keyword ranking optimization as an important part of SEO site optimization, then how can you do a good job of keyword ranking optimization? Of course we all know to want to do keyword ranking optimization is not a simple matter, whether it is a big keyword optimization project or small keyword optimization project ( Here mainly to optimize the number of keywords and difficult to do as the size of the project to determine the criteria, we need to do the relevant preparatory work in advance, including the selection of resources, information and information preparation and project operation plan formulation, referred to the project operation plan formulation, I think you seo webmaster in the operation and maintenance of your optimization site will also develop the corresponding operation and maintenance program, through the formulation of the program, can help us clear the objectives of the operation, understand our current situation, as well as the refinement of our each step of the operation of the plan to record the results we have achieved at each node, In short, the formulation of the plan is to guide us to better achieve the goal of keyword optimization. Next, I will combine some of my project operation plan to work together to discuss with you how the Keyword Optimization Project operation plan is how to make?

Basic information of the project.

As a project leader usually I am in the SEO optimization project, first I will determine the basic information of the project, the basic information of the project to confirm mainly including the company's name, customer contact, customer email, customer name, site domain name, optimization of the key words, In the project information confirmation I would like to remind you that seoer must be careful, especially in the domain name and keyword confirmation, we must confirm with the customer clearly, otherwise it will bring a lot of unnecessary trouble, remember me before the operation of the filter industry optimization project, in the course of the operation occurred in the customer mailbox filling errors, Results The customer is very angry will this issue complained to my superiors, and to our company's image bring some not good effect, let the customer feel that we are not professional, although we have made relevant changes in time but the impact can not be compensated, so we must confirm clearly.

Second, the project operation analysis.

Project operation analysis is divided into competitor analysis and our own optimization of the site analysis of two parts, whether the opponent's analysis is mainly for the keyword analysis, usually we will analyze the difficulty of keywords (mainly through keyword search information, the number of home competitors), For each competitor we will be detailed analysis of his optimized site, analysis of the chain of operations, the chain of operation type, the site included, the site's structure and the site domain name registration time) through the analysis of competitors usually we will identify a target site ( The establishment of the target site is mainly to find a site with us to optimize the way the operation of the most similar site. And for our own optimization of the site analysis, the main purpose is to identify our strengths and deficiencies in the project's operating process to avoid weaknesses.

Iii. Project Operation plan.

When it comes to project operation plan and planning, it can be divided into four stages, the approval period, the operation period, the stable period and the maintenance period of the project:

1. The operation of the approval period is mainly to solve the SEO optimization site included the problem is to let search engines included in our optimization site, for different search engines, the site is included in the cycle is not the same, usually about one weeks. The specific plan for the approval phase of the project operation also involves the project operation cycle, the personnel of the project operation, and the specific plan for optimizing the site update and outbound operation.

2. The operation period of the project is mainly to optimize the operation of the key words on the line, in this stage, we will often combine the difficulty of keyword and search engine retrieval rules, the number of operations in the project will show an increasing trend. Of course, in the project's specific plan will also involve the project operation cycle, the project operator's arrangement as well as optimize the website station update and the outside station operation's concrete plan formulation.

3. The stability period of the project is mainly to optimize the ranking of the keywords on the line in the Search engine home page. The operation period of the stable period is usually 7-15 days, during which the operation quantity of the project during the operation period is mainly maintained.

4. The maintenance period is mainly the Stability optimization keyword ranking, when the project into the maintenance period, I will be in the operation of the project has been adjusted, the number of operations in the project will gradually, the reduction of the law, of course, the reduction of the operating volume is not only refers to the number of operations, more importantly refers to the amount of items included.

Iv. Project Contingency plan.

The project's emergency plan is mainly to address some of the factors that will affect the normal operation of the project to develop solutions, mainly like holidays, people flow or the project did not achieve the desired effect, in the case of the above situation usually we will adopt contingency plan to ensure that the project in accordance with our expected plan normal.

Five, the project resources reorganization, the data record.

Resource collation is mainly divided into the resource selection before the project operation and the resource arrangement in the process of project operation. Here I suggest that you set up a resource table for a project, according to the classification of different resources, such as blogs, platforms, information, forums, for each resource can also be included in the cycle of resources to filter again. In the operation of the project needs to do a good job of resource collation (collation of the resources of the operation of the number, collection rate, delete the rate), Google background data records, project operations log records, it is best to track every day check! Doing a good job of project resource collation and project data recording can help us control the overall situation of the project. It is helpful to set up the operational phase objectives of the project and ensure the operation result.

VI. project implementation standards.

Whether the station is updated or outside the chain operation, all need to follow the ' Search Engine optimization experience ' this core, around the main line to carry out the corresponding operation, to the search engine wanted things. On this basis also take into account the ' user experience ' the real optimization of the core. So we in the operation of the project will also develop a series of operating standards, mainly divided into station updates and outside the station operation two aspects, the station update usually need to pay attention to the quality of the news need to do enough meticulous. Station update can be divided into time period to update, such as: Two in the morning, afternoon one; in the project outside the chain operation, we need to delete the chain outside the rate, the chain rate set certain requirements, and we operate each chain must be relevant to the different types of external chain resources together to form a ' net ' (this point can be achieved by blogging);

Vii. Summary of the project.

At the end of the project operation of the first time we should be combined with the project in the practice of the problem to improve the operation of our project, do a good job is to combine the operation of the project log and project data sheet for the project summary, as the future project operations reference points.

Article from Shanghai SEO company http://www.teachseo.com.cn/, reproduced please indicate the source