Analysis of the reasons for the bad bidding effect

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The last two years to hear the voice of small and medium-sized enterprises: "The effect of more and more bad bidding, promotion costs more and more high." A few years ago, spending a few promotional fees could lead to a lot of potential customers consulting and trading. Now the promotion fee is high, very few customer consultation, and consulted a lot of customers did not deal, bidding more and more difficult to do. I came down to think about this question, hereby write a article on such issues, analysis of its specific reasons, I hope to be useful to you!

Check Hongjiang I think Baidu bidding effect is not good for 5 major reasons:

First: The competitive strength of the entire industry has increased.

Attentively, will find that every year each industry will increase a lot of entrepreneurial small companies, because the threshold of Baidu bidding is not very high, these small companies do not have enough money to raise too many salesman, so choose to join Baidu promotion, to seize the market. However, an area in a particular industry in a certain period of time the market size is almost fixed, not volatile, more and more competitive enterprises, so divided down, each enterprise access to the market is getting smaller.

Second: Baidu bid cost increase.

As a result of the rise in social prices, Baidu bid keyword cost than a few years ago is a number of increases, resulting in the same promotional time every day to invest in the budget, sometimes with the consultation quantity is not proportional to make money more use, the effect is not good. But Baidu's bid cost increases for all competitors are the same, fair.

Third: Baidu auction professionals are missing.

Many enterprises do not have professional network marketing personnel to Baidu bidding account management and maintenance. The first two years of bidding casually input without a customer consultation, now more pay attention to the launch of bidding skills. The account is not professional, the website is not professional, put skills is not good enough, so that money is not used in the right place.

Four: The economic crisis brings about the decline of related industry benefits.

Also does not rule out the global financial crisis causes some enterprises ' profit to fall, causes the related industry chain reaction benefit also to fall. For example, the price of real estate regulation, building materials, decoration, home and other industries caused a certain impact. Of course this is also we can not change, fair.

Five: the price of products.

Most of the customers are concerned about price issues, this is my personal experience, the most frequently asked when the guest consultation is the price problem, so some customers to the site consultation, ask the price of the question, customer service answer is high, the guests will walk away, he will go to around; Or no answer and no profit is not friendly to the client. So customer service in the price of the control, it is necessary to have a certain skill, do a good job, can retain a large number of potential consulting customers. Specific skills Please see the article I have written about the product online consulting quotes skills.

OK, the main reason for the impact of the economic effect on the above five points, of which three are enterprises can not be around, everyone's competitive environment are the same, of which two enterprises can find ways to change. Therefore, the bid is definitely still to do, after all, compared with the traditional sales customers are active contact, the probability of success is greater. Secondly, the cost of the salesman line is also very high, to obtain the quantity and quality of potential customers is not necessarily online so high, and the growth of new salesman longer, higher cost of cultivation. So bidding is a good choice, stick to it, can not do anything, to use good skills to do this thing, it will be effective.

OK, today to share here, more bidding tips, please pay attention to my blog or online search me, but also at any time to pay attention to this site my updates, if there is doubt, you can add my QQ 471703118 I do bidding 6 years experience, free for you to answer.