Analysis of the reasons for the stagnation of website rankings

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Many network promotion personnel will encounter the website promotion a "bottleneck period" like no matter how to do, the website rank always stagnates. Take my own now optimization of a corporate website to say that the key word in the tropics is always on the third page 24 places wandering, also see no upward trend. Before this word is often home Baidu, let me very distressed. Our company another website optimization, is to the network company to do. is likewise a condition, and is also 24 names. So I also through various ways to understand, in the end is where the problem. The following is my analysis of the reasons for the end of my site rankings.

1. Excessive release of spam information

Baidu's ranking rules have been changing, and their own optimization techniques are too clumsy. Because our enterprise-type website, the main promotion own product. So I'm looking for a lot of business-to-business platforms to replicate product information to publish. As for no effect, I did not calm down to pay attention to its quality, there is no system to manage their own outside the chain. For the sake of memory, all my login password accounts are the same. So I made a lot of junk outside the chain to the website.

2. Do not manage their own outside the chain, leading to a good outside the chain is lost.

In order to shorten the new site online promotion effect of the cycle, the existing information inside the site connection to modify. Causes many of the included outer chains to become invalid connections. Late also did not add.

3. Website Internal keyword accumulation situation is serious

In just taking over the site, reference to the same industry ranked better than the site. So follow others ' website layout, add a hot recommendation, which piled up a lot of keywords. So for a while it was better to rank. But with the adjustment of Baidu rules, keyword accumulation has become a site of the mishap, and I still retain these, no change.

4. The site has been K's experience

Although the key words have piled up, but I have never used black hat and other cheating means, also did not use what brush rankings, mass software. are very careful to maintain a daily 2-4 pieces of original information published. But then one day, my site was inexplicably plucked, all snapshots, ranking is all 0. Then I made a complaint about Baidu. So about a week's time, my site rankings restored, but not as before, snapshots, included are not. Hey, write here, I was sad again. Now my site ranking is not as good as K after it.

5. The site was canceled and was forced to hang overseas servers.

Site was K, restored to rank soon. Because the company has 7 new websites to launch. So it needs to be filed. To check the relevant departments, found that our company has 2 records. So you have to cancel one before you can proceed to the next step. So I this website because the record cancels, hangs to the overseas server, probably lasted 2 months.

6. The corporate web site has become more and more, has been divided into priorities.

Plus the number of new Web sites. 2013 we already have 9 websites, the promotion effect is very not ideal. Later, we boss to find their own network to open the company's friends to come to the diagnosis. A senior technician told us that the other 7 sites belong to the spam site, the site layout is outdated. So, and set up a new marketing concept site, and to ensure that we want the key words can appear on the home page. 3721.html ">2014 year May, the distance has been built for almost 6 months, the new site because content replication, not suitable for optimization, need to build a website to optimize." So we're about to have a 11th website born. And each site keyword is set basically the same, Baidu can not be a unit home display more than one. In this way, the formation of mutual control, competition between the situation. Spiders crawl in the Baidu when, because the content is similar, keyword, like layout, has been confused about what the main site is.

The above is my current website internal summary analysis. Draw the following experience:

1. Do not make rubbish information. 2 maintain their own outside the chain. 3 Do not accumulate keywords. 4 Ensure server stability. 5, do not build too many sites. 6. Do not easily modify the title, keyword tags, description tags

In addition to this, there are some external environment caused by the results, there are several factors:

1, keyword heat and peer optimization degree

Web site ranking stagnant generally are some popular keywords, these words competition is more intense. And have been with peers for a long time. For keywords ranked in the fourth page after the site, basically are general website, basically did not optimize the strength. As long as we have a little optimization of their site can go beyond these sites, of course, particularly popular industry, except, because some industries in the country has thousands of tens of millions of corporate websites. When we start tuning our website, there is a general change after a week, which depends on the changes you make to the site.

2. After the ranking of the site optimization is not good, so you can easily go beyond, but to a certain degree, it is difficult to upgrade, that the line in front of the site after the optimization of the accumulation of time, has a very high weight, want to go beyond is difficult. So, in this case, it takes time to verify your work. The original method is less useful. To say the word is not: unless the previous site is closed and the search engine deleted, you do not have the opportunity to enter.

In summary, encountered the problem of the ranking stagnation. We need to reflect on whether our own optimization measures are correct. At the same time, we also need to make a good ranking of the site analysis, to draw up a goal. At present, I think some of the methods are feasible, such as the overall structure of the site to add content, to do the chain outside the chain work can give the site to buy several high-quality links to improve the weight of the site. Many experienced seoer accumulate a portion of the resources. At this point, these resources are likely to allow the site to qualify. In addition, we have to adjust the keyword optimization strategy, first choose a better optimization of the word first to do, to achieve the effect of slowly improving.

The above information comes from the electric tropical www.huarui999.com