Analysis of which issues can easily lead to new stations falling into the observation period and sandbox

Absrtact: A lot of stationmaster have this kind of experience, a new station line is very easy to fall into Baidu's observation period and Google's sandbox, it is difficult to have a good ranking and weight in a short time. For Baidu, the new station may only be included in the homepage, or even a page is not included

Many webmaster have such experience, a new station on line is very easy to fall into the Baidu observation period and Google's sandbox, a short period of time it is difficult to have a good ranking and weight. For Baidu, the new station may only be included in the homepage, even a page is not included, ranking is not to force, in addition to the new station of the first snapshot of a long time does not update or included in the page, a short period of time was K has been entered the observation period of Baidu; For Google is also similar, ranking as not to force, included with Baidu easier point. Many times the new station in Baidu only included the home page, but in the Google pages included but more points.

Most of the new Web site online, even if done a good SEO optimization, the content of the site is also more substantial, rich, a large number of high-quality outside the chain, the site's URL for the search engine is also very friendly, in search engines are very difficult to have a good collection, rankings, weights. For Baidu, the general "observation period" lasts 1 weeks to 6 weeks. Google's sandbox effect typically lasts for 6 months. Generally speaking, the new station through the observation period, out of the sandbox in search engines will have a better ranking.

Then let's analyze which problems are likely to lead to new stations falling into the observation period and the sandbox.

1, the server is unstable. The site is often not open or open slowly, search engine spiders often can not crawl the site.

2, too much modify the structure of the site. Many webmaster in the new station did not fully do SEO optimization on the line, in the online found that many places need to be modified, so frequently modify the structure of the site, search engine spiders have come to the site many times to find structural changes, resulting in the Web site aversion, distrust.

3, often modify the title, keyword, description. Novice webmaster often in the website before the site is not very good to determine their own site these three major elements, often modified. Here specifically to remind you that the site's title most taboo changes. As a metaphor, if a customer buys a piece of merchandise in a shop, it's OK to buy another one. What do customers think when they go to the store and find the sign wrong?

4, the site content is poor, no new content updates.

5, the collection of a large number of other Web site content, the content of the Internet in a large number of duplication.

6, there is no high-quality outside the chain, less than the chain, instability.

7, the website update irregular.

Do the above, most of the new station will easily skip the observation period and sandbox. If the site unfortunately fell, novice webmaster also don't lose heart, diligent update and have regular updates, and frequently hair outside the chain and more high-quality outside the chain, adhere to spend, the site's collection, ranking, weight will have a qualitative leap! If it is a server problem, then you need to change the stable server decisively.