Analysis on the user experience of medical website marketing

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At the end of June to participate in the Net fair, Alipay and Taobao invariably put forward a whole idea---user experience. The simple four words, do fine is very very difficult, similarly, this problem also revolves our medical profession. The user experience has always been a problem for us to explore and pursue, especially in my cosmetic industry, the desire for user experience is very strong. Today, let's talk about 6 basic elements of the user experience essential to medical Web marketing:

1, make the product useful

The website is just like the Organization's 24 hour showcase platform, detailed product (or project) features feature introduction is very important, a reasonable display of their own becomes critical.

2, Ease of use

Very keyword. Recently found that a lot of medical sites to do more luxury, the more cumbersome, in fact, the site is simple, especially the cosmetic industry, the majority of the population is 25-45 of the female population, a word, simple and practical.

3, friendly degree

That is, the user recognition degree, standing in the position of the user, effectively give users more effective information, real help to the user. The overall page maintains its consistency and standards and focuses on the main target audience.

4 Visual recognition

The goal of visual design is actually to convey a message that makes a product attractive. It is this attraction that makes users feel cute about this product. Visual can create user viscosity, can enhance the browsing depth and potential users to the same.

5 Brand

The key piece of the brand is to enhance reputation and user reputation. Many times, the brand is the business card, is the authority.

6 Monitoring and tracking information, adjust the strategy in time.

This is very important, analysis, tracking competitors, timely control of the latest words live the latest quasi hot keyword, fine-tuning has been our medical industry, one of the most frequent means.

In general, always stand on the user's point of view, standing in the customer's position, with the most direct and effective words to tell visitors the most wanted information, even if it is successful. Medical Network Marketing, I have always believed that ue+se (user experience + search optimization marketing) The combination of hospital marketing is the inevitable trend.

(Text/Chen Wenliang Medical Exchange QQ865512 starting admin5.com reprint please specify address http://www.yiliaoseo.com)