Analyze Search engine Results

Source: Internet
Author: User
Keywords Search

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's Best search Engine Optimization Diagnostics tool is the search engine itself! Using search engines to test the site's search engine optimization situation is the most direct and effective way, because search results can bring us a lot of valuable information! The analysis of search engine retrieval results is one of the effective methods to study the website search engine optimization condition.





?? Search Engine optimization is a part of search engine marketing, search engine optimization is now very much concerned about, so how to understand and evaluate a site's search engine optimization situation has become a hot topic, accordingly, those used to test the status of Web search engine optimization of the various "Search engine optimization Tools" has become the object of concern. Now there are a variety of search engine optimization tools, its main functions include: Check the number of Web site links, Web sites by search engines included number of pages, the PR value of the site and so on. But in fact, any search engine optimization tool can not fully reflect all the search engine optimization problems, only in a certain extent reflects the status of some indicators, this is because each search engine on the page index and ranking algorithm is different, and the search engine algorithm is not constantly changing. So what is the most effective search engine optimization tool?





?? The Search engine optimization status of 130 business-to-business E-commerce sites in China is investigated, and the most valuable search engine optimization diagnostic Tool is the search engine itself! In fact, it is very simple, the reason why the use of search engine optimization tools, is to test a site on the search engine friendly degree and its possible search ranking effect, and through search engine retrieval directly obtained these corresponding information!





?? What are the most valuable search engine optimization tools, as well as some of the domestic and foreign search engine optimization tools (software) has been tested, always feel that not meet the real needs, many important information is not through these so-called optimization tools and software to show that Or the information obtained can not meet the needs of research site search engine optimization conditions. A large number of Web site search engine optimization problems after the analysis, finally found the simple truth: Search engine site search engine optimization status is the most direct, most effective way, because search results can bring us a lot of valuable information! What other tools can be more persuasive than the real performance of Web site search results?





?? What is the role of a search engine as a search engine optimization tool?





?? In order to understand the search engine optimization status of each site surveyed, we use search engine Google as the main diagnostic tool to obtain a lot of information about the site optimization situation, some of which are richer and more accurate than the information obtained by the search engine optimization tools. We take search engine Google as an example, through Google, at least to get a website search engine optimization related to the following basic questions:





?? (1) How many pages are indexed by Google;


?? (2) The number of pages included in the page, the proportion of low quality pages;


?? (3) by the search engine is considered a low quality web page reasons (by analysis or sampling analysis to judge);


?? (4) How many external websites are linked to the site and the URLs of those links;


?? (5) The status of a site in search results when searching with a set keyword;


?? (6) The performance of the competitor's website in the same keyword search;


?? (7) Gain the search engine optimization status of competitors and industry leaders through the performance of competitor and industry leader's website in search engine retrieval results;


?? (8) To judge the principles and rules of the search engine's indexed Web pages by the summary information in the retrieval results.


?? ......





?? If you have a long-term track of certain categories of web sites, and with the site access to statistical analysis data, as well as other third-party data analysis (such as the Alexa global ranking system to provide relevant information, but also can find more valuable information, such as: which site rankings continue to lean forward, what are the characteristics of these sites? In the use of some keyword search rankings in front of the site, which is the use of natural optimization to obtain the effect, which is garbage seo cheat formation? Is there a corresponding increase in the amount of traffic that is constantly moving forward in a certain stage? ......





?? In short, any kind of search engine optimization tools can not be like the search engine itself to provide more detailed and more direct information, through the search engine retrieval results analysis, is to study the site search engine optimization of the status of one of the effective methods. Of course, we do not want to completely negate the role of other search engine optimization tools, some of the search engine optimization tools in some areas may be more convenient to use, but also may be more intuitive analysis, so that to some extent, to meet the needs of the primary search engine marketing staff, The original information obtained through search engine retrieval may require more knowledgeable personnel to analyze to obtain more valuable conclusions.
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