Analyzing the user search cycle and improving the efficiency of search engine marketing

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Users search a wide range of areas, a variety of life information is the main destination for users to search. Does it mean that a user search will quickly reach a deal? The answer is no, search engine marketing also has a search cycle, so not all have the intention to generate the purchase of the users are immediately transaction type. Here are two tables to analyze the search cycle in two ways:

Table 1 shows that the user buys the search cycle----For example, a user needs to buy a discounted anta dress for women, so the following starts her search process

This table certainly does not represent the only, you need to know the user searches the way is diverse. This process just tells us how much time it takes to do this process, a cyclical performance, it's impossible to deal with it all at once, and it may take longer. So sometimes also need to understand the user search cycle, understand you can more targeted measures to deal with customers.

Of course, there is a second way, you think after the user input to search the word, find more accurate words, so he is for another more accurate word to query, or he directly through other platforms into a business website to complete the transaction is not necessarily. Now let's analyze:

Table 2 shows: User search cycle----For example:

Either way, it is clear to tell us that the user search may be real-time transactions, but also may need a trading cycle, according to the latest data show that the current through the search engine directly generated by the proportion of less than 35%, the visible search cycle is a worthy of our attention, it is worth our study of the place, We need to simulate the establishment of a variety of conditions, and constantly test these situations, it is necessary to carry out a market survey to get the most accurate data, so as to improve the site's traffic, improve the flow of conversion rate, improve the success rate of sales.

Search Engine road is still very long! Learning SEO optimization needs to understand every process, especially new people, should not be too hasty, the principle of understanding is the key. At the same time also don't take this industry as a hard work, we have to love our work, improve their overall level is the King!

Source: www.webyuweb.com