Annual sales of 108.2 billion Vanke two or three-line city layout

Hundreds of billions of sales support, Vanke (000002.SZ) in the context of regulatory pressure to accelerate the expansion of the layout. Vanke January 4 announced that 2010 Vanke to achieve sales area of 8.977 million square meters, sales amount of 108.16 billion yuan, year-on-year growth of 35.3% and 70.5% respectively.　　At this point, as the country's first annual sales reached Chi residential Enterprises, Vanke's annual sales performance perfect finale.　　While Vanke group boarded the Chi platform, Vanke's Beijing and Shenzhen two subsidiaries annual sales also broke through tens of billions, and jointly refreshed the domestic residential enterprises in a single city annual sales history record. It is noteworthy that at the beginning of the year the Ministry of Construction and the local government to strengthen the background of regulatory policy, Vanke is still bucking the expansion of the layout.　　The announcement showed that the November 2010 sales briefing since the disclosure of Vanke's new increase in 21 projects, located in Shenzhen, Zhuhai, Zhongshan, Dongguan and other cities, the total need to pay the premium of 4.39 billion. This expansion of the momentum of Vanke in December into the new Wenzhou, Nantong, Jiaxing, Fushun four cities. Vanke has already entered 46 City market. Vanke Dong Tan Huajie said that the number of new projects in Vanke in December was mainly due to the enlargement of local Government's land scale in the end of the year and increased opportunities for project acquisition.　　At the same time, he said, despite the number of new projects in December, but the principle of the cautious land of Vanke has not changed, still with two or three-line cities as the focus of investment, the acquisition of the project is within a reasonable price.　　According to statistics, December Vanke new project floor price of about 2950 yuan, and the whole year new project floor price of about 2740 yuan. And in 2010 the last one months Vanke to achieve sales area of 689,000 square meters, sales amount of 8.35 billion yuan, the year-on-year growth of 69.8% and 51.3%.　　Tan Huajie said that Vanke December continued to maintain a larger push volume, but because more of the push is concentrated in the end of the year, a considerable proportion of the housing although the month to achieve the subscription, but has not completed the contract, so the December sales volume in November fell.　　Vanke estimates that sales in January 2011, whether the chain or year-on-year, are expected to achieve a more substantial growth. In the industry, the mainstream products for home buyers, fast turnaround and two or three-line overall layout is Vanke sales in 2010 by leaps and bounds of the main reason.　　The announcement shows that Vanke's annual sales of 144 square meters of the following huxing accounted for 88%, compared to the 2009 86% further increase. Vanke 2010 Sales Data presented another situation, customer one-time payments accounted for a significant increase in 2009, the proportion of 18%, and 2010 up to 26%, of which the fourth quarter after the end of the policy was reached 32%. This change fully embodies the mortgage tightening on the level of customer leverage has a significant impact.