Annual turnover of over 1 billion large chain catering business how to see O2O?

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Because before in send over more than 10 O2O articles, this morning was invited with a year turnover of over 1 billion of the large chain catering business owners meet O2O, harvest a lot! Part of the point of view summarized as follows, from the first-line large business voice, for the attention of food and beverage O2O Friends Reference, Exchange:

First, the public comments the lower price ratio, the actual effect has been poor; Weibo marketing just looks beautiful, micro-food model innovation or not enough; micro-letter O2O is still waiting to see.

Ii. about Takeout

1, in addition to KFC and other fast food, other than twenty or thirty minutes of food taste may have an impact;

2, the professional distribution model, the peak business is destined to spend 8 hours of money to invite people to work 2 hours, the cost is too large, the main income by the extra charge of the service is difficult to scale;

3, take-away to the merchant, the surface saves the dining space cost, but also occupies the production time, the space, moreover the same merchant's takeaway is lower than to the store consumption the customer unit price is many, the profit space is smaller;

4, not optimistic about the seabed to sell, eat hot pot atmosphere is very important, eat too cold at home, its online scheduled effect is not too ideal.

Iii. about Booking

1, products, price can be compared to the standard, but the meal time is uncertain, even if the customer can determine to shop time (actual will also differ), but not like the hotel industry can know in advance what time the customer leave the shop, plus offline to shop customers, it is not accurate to estimate the specific vacancy situation at a certain time

2, real-time scheduling technology can also be achieved, but offline operation is not easy to achieve, and the other merchants will not be willing to let people understand the real-time vacancy situation and disclose the turnover;

3, can be considered to set a fixed number of daily, or every day at noon, at night only to accept a group of reservations, the middle of the temporary to the shop, it is difficult to come out of the vacancy and then put the online real-time booking;

Four, on the large chain catering independent to do O2O

1, the main purpose is not to pull new, large chain of food is basically not the visibility of the problem;

2, open mind, fast food can not be done to make customers every day, not to mention the relatively high-end some of the restaurants, through some way to let customers think more than a few times, more than a few times enough;

3, large chain catering enterprises independent do O2O, not necessarily the traditional entity products manufacturers to do the outcome of the enterprise, the advantage is that there is no logistics, but also wired under the huge, free flow of the entrance;

4, load capacity is really a bottleneck, peak time is basically full of the need to wait a bit, so O2O focus is not necessarily to guide the peak to the shop consumption, to consider the extension of space (takeaway, catering), and through advance booking, the next single to improve the rate, but do not expect too much to go to the wrong peak consumption, meal time this is natural things, can not be destroyed;

5, independent do O2O operation more flexible, one is to measure the effect is not like cooperation to be very accurate, the second is promotion, concessions, etc. more open.

Five, large restaurant chain Merchants membership card issued in more than million levels, but most of them are still rarely used, also dare not use, of course, he also admitted that the loyalty of the membership is not necessarily very high, many customers have a lot of restaurant membership card;

Vi. the overall situation of the catering industry has indeed been affected by the economic downturn, but the impact on large chain brands, small and medium-sized restaurant days sad, PS: He said that the past crisis on the impact of food is not small, but this year on the catering have a big impact, the crisis may really be more serious: (

Seven, O2O to grass-roots opportunities lie in its regional, compared to the, large platform more difficult to form;

Viii. their initial plan

1, to fight for the year O2O, do it, buy the company or build a team, the group has taken a sum of money out;

2, the preparation of joint 10 dozen well-known large merchants formed alliances, to create a common online platform to share members, a brand is too single, but as the public comment on the business more than they have no meaning;

3, in the investigation of fresh meals, compared to the current in the fresh electricity manufacturers they have a brand advantage, but also wired under the huge volume of free flow of the entrance, and the other prepared to consider the combination of goods such as convenience stores to solve the problem of the last kilometer part of logistics.

Tidy up a look at the content seems to have a lot of, and also talked about group buying and other topics, think group buying customers used too much, the prospect expressed concern.

Oh, and, he says, most of the big chain stores in the circle are pondering O2O, but also are not very good breakthrough point, we all have a lot of cash flow, want to do something, such as he let me help pay attention to the good technology companies, they consider casting a few, not necessarily catering-related.

PS: It seems that the traditional businesses under the line is more diligent than our electric business industry, they are pondering the internet, e-commerce every day, and we rarely go to understand the traditional industry things, it is a mention of traditional industries do not think others do.

Original: http://bbs.paidai.com/topic/117595