Anonymous social application secret in China and Chinese gaming companies

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Sina Science and technology news Beijing time June 2 morning, anonymous social application secret in the Chinese market this weekend launched a service. There have been reports that secret has cooperated with a large company in the Chinese market, but secret did not disclose specifics.

A few weeks ago, secret had extended services to the world, but the Chinese market was not included. The company changed the practice.

"China is a special market," said David Byttow, co-founder of Secret David Bito. It is not enough to put English products in the Chinese market, or to translate the products into a simple translation. Local teams need to develop for the Chinese market. Typically, this requires the establishment of joint ventures or other arrangements. ”

Chinese media reported that Secret has cooperated with a large Chinese gaming company to launch the app for the local market. However, Secret did not comment on details of the cooperation.

In addition to China, secret also hopes to open up other international markets. For example, secret is very popular in Russia and the former Soviet Union. In the past few weeks, Secret has entered the top 10 of Apple App Store apps in Russia, Ukraine, Moldova, Latvia and the Netherlands, according to AppAnnie. In these countries, secret has a very strong position in social media applications.

"Secret is popular in Russia," says Bito. In a few days, the app rose to 1th in social media apps rankings. Russian users like the app very much. ”

The growth of the international market has also brought a halo effect to the development of secret in the United States. Over the past week, Secret has become one of the top 50 social media apps in the United States.

Although the overall view is a good thing, but secret in the global hot also causes the English user's message flow to appear many other language's message, thus causes the user experience to cause the interference. For example, many users find that there are more and more Russian messages in the message stream.

To resolve this issue, Secret has published updates that allow users to select which languages they want to see. The first languages that users can choose include English, Russian, Dutch, German, French, Portuguese, Spanish, and Japanese.

By not checking some languages, users will be able to filter out messages they do not want to see. However, they will still see other language messages shared by friends or friends. Bito says secret is still studying how these messages should be displayed. (d-Gold)