Apply the same trick to increase the price of Maotai in Guizhou

Guizhou Maotai (600519) Chairman Zhengenguo 20th in 2010 National Dealer Association said that next year January 1 Maotai price, will be implemented "limit order", dealers ordinary Maotai sales price not exceeding 959 yuan per bottle.　　This is the Guizhou Maotai once again in the increase in ex-factory price, issued to the dealer's limit order. Guizhou Maotai at the end of last year has raised 53 degrees flying Maotai ex-factory price to 499 yuan/bottle, up 60 yuan/bottle. Guizhou Maotai also stipulated at the time, after the ex-factory upgrade, the retail price must not exceed 730 yuan/bottle. But the price order is now a sham.　　Due to the current demand for products, Guizhou Maotai retail prices soared, ex-factory prices and retail price spreads widened to more than 80% of the history of the highest point, many retail stores have soared to about 1300 yuan. Last week, Guizhou Maotai issued a price increase announcement, since January 1, 2011, the rise of products factory prices, the average increase of 20% or so. News, attracted a lot of public questioning.　　In this regard, Zhengenguo explained that Maotai liquor prices have three reasons, one is the need for strategic development of Maotai, the second is to take into account the interests of the state, consumers, investors, distributors and enterprises, the third is to solve the market supply and demand contradictions. Zhengenguo that the price of ordinary Maotai market before prices have exceeded 1000 yuan, to 1200 yuan, dealers per ton can earn 800,000 to 1 million yuan. After the price increase immediately after the introduction of a limit order, the dealer's sales price must not be higher than 959 yuan per bottle.　　The main purpose of this is to adjust the dealer's profits, so that he earns less, to the consumer does not constitute harm, so also take into account the interests of many Parties. Zhengenguo also said that in violation of the limit order dealers, the first violation will be the imposition of fines and plans, the second violation after the increase in penalties, the third violation will disqualify the dealer. From experience, Guizhou Maotai prior to the limit order has also proposed the abolition of eligibility measures, but did not curb the end price soaring trend.　　Some industry experts said, Guizhou Maotai limit order the actual role is not large, but to divert attention, the fact that wine prices to the retailer, and limit orders limited to supply channels, the end of the market price is not binding. Zhengenguo also said that in order to alleviate the supply and demand of Maotai liquor, Maotai has increased production capacity in recent years, production of thousands of tons a year, the growth of 2600 tons this year. Originally "Twelve-Five" period of annual output reached 30,000 tons of plans are now also adjusted to 40,000 tons, "Thirteen-Five" the output will reach 50,000 tons, with the increase in production, supply and demand contradictions will be eased. According to reports, Guizhou Maotai Group completed the 2010 marketing goals, the group's liquor production, sales revenue, tax and so on are larger than the previous year, pay taxes again in the whole industry to maintain the first.