Archie and Dolby deepen cooperation to promote family and mobile audio-visual experience

Bit net (chinabyte) September 16, 2014 news, Archie and Dolby Laboratory (NYSE:DLB) announced today to deepen the development of strategic cooperation, through technological innovation to further enhance the quality of online video, for the family and mobile areas to provide real high-definition audio-visual entertainment new experience.

At present, Archie Art and Dolby Services already includes TV and mobile equipment, including the love of Qi Yi terminal. At present, Archie Art has been on line Chi Yu Dolby effect film and television content, and the content type and quantity of the gallery is also rapidly rich expansion, mobile end of the content coverage speed is particularly rapid.

As an important step in the cooperation between Archie and Dolby, the upcoming line of the love of Qi Art Homemade series "From the Stars of the successor" has been used in the production of Dolby Surround sound, the follow-up of its high-quality homemade content will continue to use the Dolby Surround sound, 4K and other cutting-edge technology to broadcast. Archie Art became China's first use of 4K technology and Dolby Surround sound production, broadcast homemade drama video site. The move will allow consumers to enjoy a wider range of Dolby-like art-homemade content.

Archie Art CTO Tang Xing said: "The user's needs are evolving, will inevitably occur with the corresponding technological evolution, and even technological innovation needs to be preceded by the needs of users." Prior to that, Archie has redefined the definition of high-definition and ultra clear clarity standards for the industry, Archie and Dolby Cooperation, will further plump definition of quality video. China's video users can be ' more picky ', we hope to rely on the power of technology, and constantly realize the user experience evolution. ”

"Archie and Dolby are in the process of using advanced technology to provide a first-class entertainment experience, which makes us the best partner," said Mahesh Sundaram, vice president of the Asia Pacific Sun Haishi. Dolby Surround sound is validated by industry to ensure a high quality entertainment audio experience. We believe that cooperation with Archie will push the Chinese consumer's home and mobile streaming media entertainment experience to a new level. ”

Today, in addition to the traditional broadcast services, the provision of a balanced high-definition screen and surround sound of the full HD experience is increasingly becoming a streaming video service industry trend. Sunli, Deputy Director and Secretary general of the Multimedia Technology Committee of China Computer Society, said, "Archie and Dolby's cooperation will certainly inspire the Chinese video market to think and explore the audio-visual experience, these results will continue to promote the continuous development of China's technology innovation." ”