Art Dragon joins hands in the online tourism market

Summary: This side Ctrip and where to go still in the gossip, Yonder art Dragon and the same process has been quickly chapel marry, join hands in the online tourism market. April 16, Art Dragon, the same Cheng with Taiwan, announced that Yi Long network will be exclusive to the same network with the front desk pay and buy hotel products

This side Ctrip and go where still make "gossip", Yonder art Dragon and the same process has been quickly chapel marry, join together to fight the online tourism market.

April 16, Art Dragon, with the Cheng, announced that art Dragon Net will be to the same network to provide the front desk and buy hotel products, the same process will be exclusive to the Arts Dragon ticket inventory.

The same way NET CEO Wu Zhixiang said, is the mutual shareholder Tencent's "Product View" contributed to this cooperation. Prior to the same course of positioning is "one-stop" tourism services, in the art Dragon over 7 years of contact, "lobbying", the same way to realize that only "focus" on their own long ticket market, in the changeable online tourism market to achieve greater development.

According to Wu Zhixiang revealed that both sides April 2 early Nine o'clock negotiations, seven o'clock in the evening signing.

Art Dragon CEO Cui in his early October 2007, the establishment of the "focus on hotel" strategy, and a tendon to carry out the end. 2008, the Art of the Hotel book volume equivalent to 30% of Ctrip, 2013, the art of the earnings data show that its booking hotel between the night volume of 25.8 million.

Cui said that 2013, "Art with" hotel reservations near more than 31 million night volume, Ctrip is about 38 million, the former 82% of the latter.

Some industry analysts said that, considering the art dragon and the integration of the same process takes some time, Cui 2007 hotel reservation first goal or will be achieved in the second half of 2015.

The person analysis, 2013 years ago three quarter, Ctrip's hotel reservation growth rate continues to be lower than the art dragon. But in the Four seasons of 2013 years, Ctrip's hotel reservation has grown rapidly, approaching the growth rate of the art dragon, largely dependent on mergers and acquisitions. Ctrip in the third quarter of 2013 wholly-owned acquisition of China-Fujian tourism. Hua min Travel is an established hotel wholesaler, selling nearly 100,000 nights a month. This means that, from August 1, 2013 onwards, Hua Min to Ctrip contributed nearly 100,000 nights of additional sales. In addition, Ctrip has acquired another hotel reservation wholesaler-the Shanghai Metropolitan Travel Agency and the pedestrian network. The monthly hotel sales in Metropolis are also around 100,000 nights, and the monthly bookings of passers-by are about 50,000 nights. The three mergers and acquisitions that are Ctrip in the 2013-year Four Seasons additional 700,000-750,000 nights, to carry Ctrip brought an additional 15% growth.

Ctrip began to advertise on where to go from July 2013, and in the quarter of the same year, it gained around 400,000 of the night volume.

At the same time, "art with" behind the common shareholder Tencent or will give two of support should not be underestimated.

For example, Tencent's public comment network and micro-letter connection. At present, the micro-letter has been provided by the same flight booking link, micro-letter add Art Dragon Hotel reservation link may just be a matter of time.

"This strategic cooperation is the online tourism field ' hotel first ' and ' ticket first ' combination, shows that open and cooperation has become the online tourism industry consensus, through ' focus ' on the accumulation of business depth and advantages, through the ' cooperation ' to add power to each other, access to the entire online tourism industry benign development. Cui lost no chance to publicize its "focus" strategy.

At present, art Dragon covers more than 300,000, nearly 100,000 domestic hotels, 100,000 domestic hotels, about 50% through the Yi Long network began to provide online booking service for the first time. 2010 to enter the area of the scenic spot tickets, can provide more than 8,000 scenic spots nationwide ticket booking.

China's online travel market has been trading more than 200 billion yuan and is expected to break 500 billion in 5 years, according to the consulting data. In the face of such a strong market demand and high-speed market growth, in addition to Ctrip and where to preach gossip, art dragon and the same way alliance, the bull listing, Ali involved in tourism business and so on, all show that 2014 will be the online tourism market changes in the year.